Tag Archives: matters

“Optionality” and Why It Matters to Entrepreneurs

by BusinessVibes May 26, 2016 Follow @businessvibesMay 26, 2016 What is at the heart of an entrepreneur? What moves people into opening their own business and taking risks? Employees might think that it’s because entrepreneurs have capital, education, or a lack of obligations like a house or a family. Those can help, but they aren’t … Continue reading “Optionality” and Why It Matters to Entrepreneurs →

Why Creating a Great Organizational Culture Matters

Corporate Culture

by Eric Douglas May 20, 2016 Follow @LeadingResourceMay 20, 2016 Building or reinforcing a great culture can require a lot of work. But investing in your company’s culture will have a major impact on performance. What do we mean by culture? Culture is a set of ingrained behaviors or norms that employees display instinctively. It’s … Continue reading Why Creating a Great Organizational Culture Matters →

How To Boost Add-To-Cart Rates For New Visitors And Why It Matters

eCommerce Metrics

by Marc Hummel April 9, 2016 Follow @realmarchummelApril 9, 2016 One of the big takeaways we learned while compiling the ecommerce benchmark data for the Q4 2015 Ecommerce Quarterly report: New visitors are half as likely as returning visitors to add an item to their cart. And it’s not just an average across channels—it’s nearly … Continue reading How To Boost Add-To-Cart Rates For New Visitors And Why It Matters →

Why Your Website Matters to Your Channels

Website Special Guidelines

by Jon-Mikel Bailey April 4, 2016 Follow @jonmikelbaileyApril 4, 2016 Many of our clients rely on partners or channels to sell their products and services for them. Some of these clients don’t do any marketing or selling themselves, or so they think. To be clear, here’s a good definition of channel sales from businessdictionary.com… “A … Continue reading Why Your Website Matters to Your Channels →

Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters

Marketing Tools

What are the key questions mobile marketers should be asking? Columnist Craig Weinberg helps you determine what to focus on to bring your mobile strategy to the next level. Craig Weinberg on January 4, 2016 See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: … Continue reading Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters →

Tips for 2016, SEO Advent Calendar, CTR and Location Matters

Search Engine Optimization

by Nick Rink December 17, 2015 Follow @NickRinkDecember 17, 2015 It’s been quite a year for local SEO and social media. Rounding up all the changes that Google alone have made would be an epic post – home services, Snack Pack, local splitting from Google+ and more. Facebook continue to make inroads in local and … Continue reading Tips for 2016, SEO Advent Calendar, CTR and Location Matters →

3 Tips for Small Business to Deliver the Best Holiday Shopping Experience (and Why it Matters)

Smart Business Ideas

by Lindsay Bayuk November 28, 2015 Follow @purechatNovember 28, 2015 Small online retail businesses have a lot to be merry about this holiday season. Up from last year, almost half of holiday shopping will happen online (versus in-person) according to the National Retail Federation. In addition over 20% of purchases will be made on a … Continue reading 3 Tips for Small Business to Deliver the Best Holiday Shopping Experience (and Why it Matters) →

Your Website’s Performance Matters to Google AND Your Clients

Search Engine Ranking

Jon-Mikel BaileyOctober 27, 2015 In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website. Is that it? Nope. If your … Continue reading Your Website’s Performance Matters to Google AND Your Clients →