Akvile DeFazio May 15, 2021 Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can … Continue reading How to Save Money With Facebook A/B Testing—No Matter Your Budget
Caitlin Nobes May 3, 2021 Employee engagement is as popular a topic in HR circles as ever, particularly as companies shift to an entirely remote workforce. But what does engagement really mean? And how important is it? You don’t have to look far to find out that employee engagement is critical to your company’s success. … Continue reading 9 Employee Engagement Statistics That Matter in 2021
Erika Dickstein March 14, 2021 This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic … Continue reading Does SEO Matter for Professional Services Companies in 2021?
James Potter February 24, 2021 An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and … Continue reading Why Recommendations on LinkedIn Matter and How to Request Them
AI is at a fork in the road. Neither option is promising, but does that really matter? Kim Davis on January 29, 2021 Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is … Continue reading Does the rift in AI matter to marketing?
Jon-Mikel Bailey November 10, 2020 In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, … Continue reading Does Website UX Matter for SEO?
Katie Stearns August 13, 2020 You’ve probably heard the terms absenteeism and presenteeism before, but do you really understand how much of an impact these workplace issues can have on a company? These issues go far beyond employees calling in sick too often or taking care of personal admin once they log in at work. … Continue reading Absenteeism & Presenteeism: 2 Issues That Should Matter to Your Business [Infographic]
Travis Jamison August 2, 2020 Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in … Continue reading Amazon SEO Isn’t Google SEO: 6 Differences That Matter
Steven Imke July 17, 2020 Entrepreneurs take their ideas and turn them into reality, creating jobs that contribute to their local ecosystems. However, not all entrepreneurs are the same. I have discovered that there are several different types of entrepreneurs. Each entrepreneur type is motivated differently and has their own rules for success in business. … Continue reading What is Your Entrepreneur Type and Why Does It Matter?
Laura Krajewski July 6, 2020 We’ve all been there. You get an email from someone you work with and something doesn’t sit right. Was that word choice just a coincidence? Or, are they annoyed with me? Those absent, non-verbal cues are hard to interpret. It’s often difficult to gauge how your relationship is going with … Continue reading The Key to Managing Conflict in the Workforce, No Matter Where your Agents are Working: Naming and Addressing Conflict on your Remote Contact Center Team
