Susie Marino July 23, 2021 Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google … Continue reading Does Google Ads Quality Score Still Matter in 2021?
Ashley Sefferman July 23, 2021 The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. 1. Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each … Continue reading The 5 Mobile Marketing Metrics That Matter Most
Barry Rosen July 13, 2021 Meaningful employee engagement was a challenge for most organizations before the pandemic took hold. In 2018, a Gallup poll indicated that just 33% of workers feel engaged in their job. In the spring of 2020, the day-to-day patterns of life and work changed dramatically as the pandemic took control of … Continue reading Connect People With Meetings That Matter
3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter by Jason Carmel , July 2, 2021 It’s OK to roll your eyes at the hype around NFTs. They are the worst combination of something new, technically confusing, and intuitively weird. But there may be more to these confusing and weird things … Continue reading 3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter
Shivam Gohel June 19, 2021 We live in a world where quality matters. Every day, we subconsciously evaluate every transaction that we make, and it is not hyperbole to state that the quality of both the action and the product that it relates to can have a significant impact on our lives. And while the … Continue reading 5 Key Reasons Why Software Quality Metrics Matter
Sophie Beard June 14, 2021 If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be … Continue reading Competitive Benchmarking. Why Does It Matter and What Can It Tell You?
Sahail Ashraf May 24, 2021 Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and its quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition … Continue reading Who Did It First? And Does It Matter?
Akvile DeFazio May 15, 2021 Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can … Continue reading How to Save Money With Facebook A/B Testing—No Matter Your Budget
Caitlin Nobes May 3, 2021 Employee engagement is as popular a topic in HR circles as ever, particularly as companies shift to an entirely remote workforce. But what does engagement really mean? And how important is it? You don’t have to look far to find out that employee engagement is critical to your company’s success. … Continue reading 9 Employee Engagement Statistics That Matter in 2021
Erika Dickstein March 14, 2021 This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and even the early part of the 2010s, an organized group of people with a grudge could work together to redefine a word or a name and “teach” Google to point traffic … Continue reading Does SEO Matter for Professional Services Companies in 2021?
