Media Measurement: One Currency? Multiple? Does It Matter? by Maarten Albarda , Featured Contributor, June 24, 2022 In the last century, the advertising community lived in a world where there were TV ratings — and then measurement of “other media.” All media metrics ultimately led to reach, frequency and GRPs. It was “easy” and understood … Continue reading Media Measurement: One Currency? Multiple? Does It Matter?
Tag Archives: Matter
3 ways to show frontline employees they matter
By David Somers May 12, 2022 Frontline workers are the heartbeat of your organization—the people behind the counter, on the phone, and running day-to-day operations. They are the first to represent a brand and engage with clients, and their interactions have a huge impact on how customers perceive a company. Yet, frontline, hourly, and … Continue reading 3 ways to show frontline employees they matter
4 employee development tips to show your people they matter
By Tammy Perkins February 10, 2022 Over the past two years, isolation and rapid change have created a climate of upheaval that shifted our priorities, including our employee experience goals. Our strategic vision was displaced in favor of priorities that are lower tiers on our hierarchy of needs—security and physical and mental health. After … Continue reading 4 employee development tips to show your people they matter
What is customer experience and why does it matter?
Learn what customer experience is, why it’s important, and how you can improve it for your customers. Corey Patterson on February 22, 2022 Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship … Continue reading What is customer experience and why does it matter?
What retail apocalypse? These 10 brands are proving physical stores still matter in 2022
By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022
What is Product Engagement, and Why Does it Matter?
Madeleine Wilson September 17, 2021 Product engagement is a critical factor when it comes to driving revenue, retention, and adoption of your mobile app. Engaging customers within your product experience is key to converting casual users into your most valuable customers. In this post, we’ll go over the basics of product engagement and some tips … Continue reading What is Product Engagement, and Why Does it Matter?
The Goals that Actually Matter
Heather Steele September 10, 2021 It’s so easy to get caught up in all the goals that don’t matter. Both in life and in business it’s almost impossible to stay focused on the things that really matter most. I spend quite a bit of my time hanging out in online groups for moms of autistic … Continue reading The Goals that Actually Matter
Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Does Grammar Even Really Matter in Social Media Marketing Anymore?
Arik Hanson July 30, 2021 Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least … Continue reading Does Grammar Even Really Matter in Social Media Marketing Anymore?
Does Google Ads Quality Score Still Matter in 2021?
Susie Marino July 23, 2021 Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google … Continue reading Does Google Ads Quality Score Still Matter in 2021?
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