Lindsay Christensen — November 5, 2016 — November 5, 2016 Running a PPC campaign can be extremely rewarding but equally intimidating. It’s necessary to increase ROI, grow, and stay competitive in your market. But, you don’t want to jump into pay per click without identifying a strategy. We’ve identified eight important elements of a successful … Continue reading Mastering PPC: Choosing Your Focus Keywords
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Scott Heimes on November 3, 2016 Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to … Continue reading Mastering the email ecosystem for effective marketing
by Darnelle O’Brien Follow @thekissagencyOctober 21, 2016 If you, like us, love Instagram you would have noticed that #flatlay is the Instaway to photograph your Instagram content. The flat lay technique is a simple way of showcasing multiple pieces in a single image. A good flat lay is carefully constructed and pieced together with purpose … Continue reading 5 Easy Tricks to Mastering the Flat Lay
by Vignesh Subramanyan Follow @v_subramanyanOctober 9, 2016 What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across … Continue reading Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
by James Brockbank Follow @BrockbankJamesOctober 6, 2016 According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees … Continue reading 10 Tips for Mastering E-Commerce Conversion Rate Optimization
How do you win big in digital marketing? Columnist Mike Sands says it’s all about knowing your customer across devices. Mike Sands on September 20, 2016 The Rio Olympics broke records, but not just for athletic performance or medal counts. The 17-day event was trumpeted as the most ambitious media event in history, delivering … Continue reading Go for the gold: Mastering cross-device marketing
by Sudha Bahumanyam July 20, 2016July 20, 2016 Prospect engagement with marketing automation and email marketing doesn’t need to be a mystery. As these technologies advance and the capabilities expand, there are those who don’t use it well and those who do. WeakIncluding more than 2 CTAs in an email. It will only confuse your … Continue reading Mastering the Art of Prospect Engagement
How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors’ experience both before and after they arrive on your site. Stoney deGeyter on May 23, 2016 One of the primary goals of web marketing is to drive new, targeted traffic to the website. Today, we have so … Continue reading The complete guide to mastering conversion optimization
by Adam White April 16, 2016 Follow @realAdamWhiteApril 16, 2016 I’ve been working in internet marketing and SEO since about 2000 and there are several skills I have learned that have been instrumental to my success. As I moved into teaching people how to flip websites I kept hearing the same concern over and over … Continue reading You Won’t Be Successful Online Without Mastering These 7 Skills
by Personal Branding Blog March 1, 2016March 1, 2016 How often do you look at other people’s LinkedIn profiles? How often do you look at your own LinkedIn profile? If the answer to the second question is never … it’s time to bite the bullet. Take 5 minutes and read this post, then go to … Continue reading Mastering Your LinkedIn Profile
