by Mari Kane February 27, 2016 Follow @blogsitestudioFebruary 27, 2016 What exactly constitutes perfect blog posts? With the BCATW’s Blogging Contest coming up immediately after their travel writing symposium on April 10th, I’ve been thinking a lot about what makes blog posts excellent enough to win a contest. Or attractive enough to get traffic. Our … Continue reading Mastering the Most Essential Elements of Perfect Blog Posts
by Personal Branding Blog February 4, 2016February 4, 2016 We’ve all done it. That lazy LinkedIn connection request. We collectively need to stop. Take 2 and Personalize It Before sending that next LinkedIn Connection request take 2 minutes and make it personal. Here is a video that shows you how in less than 2 minutes. … Continue reading Mastering the LinkedIn Connection
by Jamie Nichol December 11, 2015 Follow @CultureIQDecember 11, 2015 Being a manager is tough. Everyone wants to be the boss who inspires and uplifts employees, encouraging them to take risks and succeed, but even outstanding managers find themselves having to break bad news occasionally. Sharing bad news, whether about a canceled project, rejected raise, … Continue reading How to Break Bad News to Employees: Mastering the Dreaded Part of the Job
by Larry Kim November 10, 2015November 10, 2015 If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed with a huge fan of their Quality Score algorithm – which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and … Continue reading Hacking Twitter Ads: Mastering Twitter’s Secret Quality Adjusted Bids Algorithm
Zoe WaldronSeptember 29, 2015 Each social platform has its own unique benefits, setbacks, and primary users. Integrating campaigns and content across social platforms helps fill in those gaps with features of another platform, all while helping your brand reach the widest market possible. Planning an Instagram campaign soon? Tie those images in with a Pinterest … Continue reading Mastering Integrated Social Media Campaigns
Sean OliverJuly 23, 2015 A/B testing has long been a critical driver of growth on the web, but its role in mobile app development is still beginning to take shape. It has been less than a decade since Apple first introduced us to the iPhone and induced the massive proliferation of mobile apps and the … Continue reading 3 Tips on Mastering Mobile A/B Testing
Eric GrovesJuly 13, 2015 In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business. … Continue reading Mastering Word-of-Mouth, Step 2: Spread Your Word
jaceyjohnsonJune 16, 2015 Social media marketing has become a vital necessity for any business making its name in the business world. It can become a little confusing to determine what is the best social strategy to use, keeping in mind, the burgeoning numbers of social media platforms and the complexity of data analysis. In addition, … Continue reading Key to Mastering Social Media Marketing
Amir JirbandeyApril 15, 2015 Remember those Cracker Jack boxes you had as a child? Not knowing what toy you’d find at the bottom was a huge incentive to opening and consuming the box all in one sitting. While the element of surprise was exciting back then, it doesn’t translate quite as well to email marketing. … Continue reading Mastering Responsive Email Design Across Most Popular Clients
