Tag Archives: Marketing

10 Keys Content Marketing Managers Should Know About Managing Copywriters

Ken Fortney January 19, 2022 Compelling, accurate, and well-written copy is not always easy to achieve, even when working with expert writers. That’s because managing copywriters is a bit different than managing photographers, videographers, and social media creators. If you’re a content marketing manager (or aspire to be), here are some tips and tricks to … Continue reading 10 Keys Content Marketing Managers Should Know About Managing Copywriters →

Cut and Waste: Are Your Marketing Emails Being Clipped?

Email Marketing Mistakes

Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped? →

Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry

Marketing Automation

Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry by Azlan Raj , January 28, 2022 The marketing industry is approaching an acute period of change that will redefine the way brands think about marketing in relation to business operations — but, even more importantly to the way brands relate to people. Creative advertising is and … Continue reading Consumers’ Great Expectations Will Reinvent Ad-Dominated Marketing Industry →

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Branding Lessons

Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In? →

How to scale personalization efforts with data-driven marketing

Personalization

Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing →

Search Engine People Wins Clutch Best Digital Marketing Agency Award

Digital Marketing Intelligence

Amanda Desouza | March 4th, 2021 Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work with an expert because they truly understand what goes into a successful digital marketing strategy. With that said, here at Search Engine People, we are known for our innovative digital … Continue reading Search Engine People Wins Clutch Best Digital Marketing Agency Award →

What is CRM and how does it support marketing?

CRM Strategy

A marketers’ guide to CRM and its relationship-building capabilities. Corey Patterson on January 25, 2022 Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees … Continue reading What is CRM and how does it support marketing? →

The Power of Personalization in Digital Marketing

Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing →

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Artificial Intelligence

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game? →

Instagram remains the key channel for influencer marketing campaigns

Instagram Influencer

A new report conducts in-depth analysis of the rapidly growing influencer marketing space. Kim Davis on January 25, 2022 “Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform … Continue reading Instagram remains the key channel for influencer marketing campaigns →