Marketing and sales teams that aren’t in sync could mean wasted time and opportunities. Corey Patterson on February 18, 2022 “Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. “There are a few key … Continue reading How to align B2B sales and marketing teams
Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space
A marketers’ guide to personalization and how these tactics can transform campaigns. Corey Patterson on February 11, 2022 With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they … Continue reading What is personalized marketing and how is it used today?
Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Pamela Parker on February 9, 2022 Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a … Continue reading Does your organization really need a marketing automation platform?
While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web
New CallRail report reveals highlights from 2021 — and 2022. CallRail on February 7, 2022 CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “The report highlights the areas … Continue reading Secrets of marketing agency success
This new resource gives marketers insights into the building blocks for good campaigns. Henry Powderly on February 4, 2022 Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important … Continue reading MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
Kristen Indihar January 19, 2022 2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista, affiliate marketing spend in the US is projected to reach $ 8.2 billion … Continue reading Emerging Affiliate Marketing Trends in the New Year
The social media landscape has changed drastically. Here’s how marketers can prepare for the latest trends. Corey Patterson on February 2, 2022 Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — … Continue reading 3 social media trends impacting marketing in 2022
Can’t Find Time For Marketing Creativity? Here’s What to Do by Drew McLellan , February 1, 2022 Outcomes matter, but many industries, including marketing, still think about hours worked when it comes to performance success. This poses a problem. According to research from Iceland, working fewer hours doesn’t affect productivity. And after the transition to … Continue reading Can’t Find Time For Marketing Creativity? Here’s What to Do
