Tag Archives: Marketing

Why UX is critical to digital marketing

UX design strategist Jared Spool explains that experience can’t be divorced from product and service. Alan K’necht on July 18, 2022 In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is that this industry is only approximately 25 years old — and in the beginning people in the … Continue reading Why UX is critical to digital marketing →

8 B2B Content Marketing Practices that Work

B2B Marketing

8 B2B Content Marketing Practices that Work Irina Weber / 17 Jul 2022 Content marketing takes an essential role for both B2C and B2B businesses. The spike in content marketing proves that more and more companies invest in content marketing. According to Statista, 66% of B2B businesses want to boost their content marketing budget … Continue reading 8 B2B Content Marketing Practices that Work →

SEO Affiliate Marketing Programs – The Ultimate Guide

Technology

SEO Affiliate Marketing Programs – The Ultimate Guide Lucas Vitale / 06 Jul 2022 SEO affiliate marketing is one of the most effective ways to make money online. By ranking high for keywords that people are searching for, you can earn commissions from the products and services that you promote In this guide, we’re … Continue reading SEO Affiliate Marketing Programs – The Ultimate Guide →

What is account-based marketing today and how has the space evolved?

Account Management

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space. Pamela Parker on July 14, 2022 B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving changes in ABM include shifts … Continue reading What is account-based marketing today and how has the space evolved? →

Getting Started with the Agile Marketing Navigator: the Daily Huddle

Marketing Agility

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers. Stacey Ackerman on July 14, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has … Continue reading Getting Started with the Agile Marketing Navigator: the Daily Huddle →

Most marketing fails before it starts — here’s how to fix it

Marketing Strategy

The pitfalls to avoid and the higher roads to take for marketing success. Tim Parkin on July 12, 2022 Most marketing fails, and often before it even starts. Marketing is pivotal to the success of every business. If your marketing fails, the business will follow suit. Ensuring the success of your marketing must be the … Continue reading Most marketing fails before it starts — here’s how to fix it →

Orchestrators: the second key persona for modern marketing operations leaders

Marketing Operations

Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps) Milton Hwang on July 7, 2022 This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” In case you missed … Continue reading Orchestrators: the second key persona for modern marketing operations leaders →

20 ways to make your marketing team more productive

Productivity Techniques

Here are some hacks and ways to build a culture that rewards productivity. Ron Lieback on July 6, 2022 Productive teams means happier clients. Happy clients means income which keeps your team employed and also happy. While this seems pretty obvious, it obviously isn’t easy to accomplish. One reason: Many marketing leaders were trained in … Continue reading 20 ways to make your marketing team more productive →

8 major email marketing mistakes and how to avoid them

Email Marketing Mistakes

Personalization isn’t the goal, it’s a tactic to achieve the goal. Kath Pay on July 5, 2022 As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Instead, … Continue reading 8 major email marketing mistakes and how to avoid them →

AR/VR: Marketing in three dimensions

Marketing AI

It’s early days for volumetric storytelling, but it’s at the heart of AR and VR. William Terdoslavich on July 5, 2022 Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? Volumetric storytelling is what we are talking about. … Continue reading AR/VR: Marketing in three dimensions →