A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done. Stacey Ackerman on August 4, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into our third stop on your agile marketing … Continue reading Getting Started with the Agile Marketing Navigator: Customer Stories
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives. William Terdoslavich on August 2, 2022 Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For … Continue reading Managing the unpredictable: Getting marketing, sales and operations aligned
Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success by Ashley Cooksley , July 29, 2022 Too often, marketers undervalue the power of genuine connections, instead emphasizing straightforward ROI and stats they can cite. Sometimes brands forget that they’re dealing with—or rather, speaking to—real people living their everyday lives. People use social media for … Continue reading Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success
Team Improvement sessions should be conducted by and for the team. Here are the benefits. Stacey Ackerman on July 28, 2022 Team Improvement vs. Retrospective: Same meaning, different emphasis Team Improvement is a collaborative session for team members to look at continuous improvement. The goal is to find a small action item that the team … Continue reading Getting started with the Agile Marketing Navigator: Team Improvement
Content Marketing and HARO: How Both Work Together Debraj Chatterjee / 25 Jul 2022 Content marketing forms the cornerstone of every successful digital marketing strategy. The age-old adage, “Content is King,” bears relevance to this statement. “What I love about content is it has the power to change people’s lives for a second or … Continue reading Content Marketing and HARO: How Both Work Together
MPM’s help marketers allocate future spend and bring it in line with business goals. Pamela Parker on July 25, 2022 One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just … Continue reading What is marketing performance management and how can it help you?
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses. Stacey Ackerman on July 21, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four … Continue reading Getting Started with the Agile Marketing Navigator: Team Showcase
Where should the people who manage and run martech fit in the organizational structure? Tony Byrne on July 22, 2022 Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for … Continue reading How is marketing operations evolving?
Vendors are now creating market-centric work management systems. Chris Wood on July 19, 2022 Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. And … Continue reading How work management tools are connecting marketing teams and processes
