Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies
By Shane Barker July 10th, 2018 Influencer marketing takes the textbook on traditional marketing concepts and throws it out the window. Relatively obscure till a few years ago, its popularity has shot through the roof in recent months. A majority of marketers agree that it’s one of the most effective marketing strategies today. As is evident … Continue reading 11 of the Best Influencer Marketing Campaigns
Brian Basilico — May 31, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? (Written Monday, May 28th, 2018) – Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, … Continue reading What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data
Syed Balkhi — July 9, 2018 Follow @SyedBalkhi — July 9, 2018 We trust people we know and listen to their recommendations. This is why word-of-mouth is one of the most powerful marketing strategies though it can be difficult to develop. But with a referral program you can reward your customers who recommend your business … Continue reading How to Use Referral Marketing to Boost Ecommerce Sales
Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
By Dave Snyder July 9th, 2018 According to the latest stats, Facebook currently hasmore than 2 billion monthly active users. Besides being a great place to connect to people, it’s one of the most profitable marketing platforms of today. As everybody and their momma (literally) has an account on Facebook, it’s the perfect platform to … Continue reading The 5 Deadliest Facebook Marketing Mistakes to Avoid
Hannah Vergara — July 5, 2018 — July 5, 2018 The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. Lead generation is broken down into sets of marketing activities that correspond with stages … Continue reading How to Generate Leads with Your Digital Marketing
Forget Percentages — UK Smashes The EU In Mobile Marketing by Sean Hargrave , Staff Writer, July 2, 2018 Covering figures is interesting because all too often publications can be sucked into reporting on growth percentages, meaning that new and emerging markets leap out of the page as offering a far better investment opportunity than … Continue reading Forget Percentages — UK Smashes The EU In Mobile Marketing
Bob Van Rossum — July 6, 2018 Follow @BobVR — July 6, 2018 Contact Us Contact us to find a world-class marketing executive today You’re now in a world where innovation and change is no longer an option. Frankly, your organization needs an incredibly capable marketing leader, and you need one fast. Choosing a top … Continue reading Common Mistakes Non-Marketing Leaders Make When Hiring Marketing Executives
By Rohan Ayyar July 4th, 2018 Inbound marketing or content marketing as it’s interchangeably called, has been enjoying its day in the sun for a few years now. Recent figures from Marketing Charts shows that 86% of B2C companies and 91% of B2B companies actively invest in inbound marketing. This comes as no real surprise. Inbound … Continue reading Inbound Marketing Not Bringing You Results? Try This.
