Jomer Gregorio — December 10, 2018 Follow @JomerGregorio — December 10, 2018 For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies … Continue reading 5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic]
Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring. Matt Umbro on December 10, 2018 at 1:45 pm Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has … Continue reading How Bill Belichick influences marketing team leadership and mentoring
Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
Amreen Bhujwala — December 8, 2018 — December 8, 2018 When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content … Continue reading What is Click-to-Open Rate in Email Marketing?
Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic]
Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Tiffany Fowell — November 30, 2018 — November 30, 2018 Think about the last thing you posted on your company’s Instagram account. Did you craft the content thoughtfully? Was it created based on your target audience’s interests? If you nodded in response to both of these questions, great! You probably have an Instagram marketing strategy … Continue reading 6 Instagram Marketing Tips for Business That Get Results
Linda Landers — November 30, 2018 Follow @GirlpowerPR — November 30, 2018 We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible … Continue reading Tips for Creating a Successful Start-Up Marketing Strategy
Darnelle O’Brien — November 30, 2018 Follow @thekissagency — November 30, 2018 janeb13 / Pixabay How in-the-know are you when it comes to the latest in digital marketing? Staying on top of and ahead of the digital trends is key to your competitive advantage. But don’t worry. We’ve kept it simple for you this week. … Continue reading 4 Digital Marketing Updates You Need to Know
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. Peter Isaacson on November 29, 2018 As we close out 2018, most of us have already been spending the last couple of months (at least!) thinking about 2019. And … Continue reading 5 predictions for B2B marketing in 2019
