Case studies, solutions, and networking – the perfect ingredients to get your team on the same page. Scott Brinker on December 19, 2018 Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why … Continue reading Successful marketing teams tackle this challenge
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Radzi Schmaus — December 18, 2018 Follow @radzitw — December 18, 2018 Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their audiences. The landscape of marketing and communications … Continue reading 3 Ways Data Will Influence Marketing Strategies in 2019
Kevin George — December 17, 2018 Follow @imkevin_monk — December 17, 2018 rawpixel / Pixabay Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. … Continue reading 10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns
Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018 Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations
Susan Gilbert — December 16, 2018 Follow @SusanGilbert — December 16, 2018 Use These Four Instagram Apps for Your Mobile Marketing Instagram is near the top of the brand marketing list when it comes to sharing images and videos with your audience. Use this platform to drive more sales and visitors to your website. In … Continue reading Download These 4 Popular Instagram Apps for Mobile Marketing
Dale Keipert — December 14, 2018 Follow @360Interactive — December 14, 2018 StartupStockPhotos / Pixabay It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, … Continue reading Holistic Digital Marketing
Chris Foss — December 13, 2018 Follow @https://twitter.com/IronisticWeb — December 13, 2018 At some point in the evolution of a business or organization, every executive team struggles with the dilemma: Should we hire internal talent or outsource our digital marketing to an agency? Easy answer – Unless you are a Fortune 500 company, you should … Continue reading In-House vs. Agency Marketing Teams
Kevin George — December 11, 2018 Follow @imkevin_monk — December 11, 2018 ribkhan / Pixabay The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful online shopping … Continue reading How Local Businesses Can Leverage Email Marketing
