Tag Archives: Marketing

Blockchain in Emails: How Will It Change Email Marketing for Good

Kevin George — June 7, 2019 Follow @imkevin_monk — June 7, 2019 What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are in the digital age, and innovative technologies are disrupting all walks of life. Blockchain is one such technology that is going to be … Continue reading Blockchain in Emails: How Will It Change Email Marketing for Good →

The Importance of Blogs to Your B2B Content Marketing Strategy

Content Strategy

Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy →

9 and 1/2 Tips for Marketing Your Small Business

Small Business Marketing

Dan Moyle — June 9, 2019 Follow @danmoyle — June 9, 2019 Small businesses around the country face a constant barrage of information, new tactics, the latest strategies, and a whole slew of garbage when it comes to modern marketing. Whether it’s the latest snake oil salesman trying to convince a business owner to part … Continue reading 9 and 1/2 Tips for Marketing Your Small Business →

Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say)

Digital Engagement

Arik Hanson — June 7, 2019 — June 7, 2019 Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global … Continue reading Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say) →

Are revenue optimization teams the answer to alignment issues between sales and marketing?

Revenue Generation

It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing? →

Increase Your Reach With These Video Marketing Resources

Video Marketing

Susan Gilbert — June 6, 2019 Follow @SusanGilbert — June 6, 2019 Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your work week. Your brand audience is attracted to compelling visual content, which can greatly improve your social engagement … Continue reading Increase Your Reach With These Video Marketing Resources →

I got mansplained and it changed my marketing

Marketing Guide

We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. Ryan Phelan on June 4, 2019 This column will be tough for me to write because, after 20 years of being in marketing, something happened to me … Continue reading I got mansplained and it changed my marketing →

5 Actionable Marketing Tips to Beat Your Competitors on Facebook

Facebook Marketing

Shane Barker — June 1, 2019 Follow @shane_barker — June 1, 2019 Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users … Continue reading 5 Actionable Marketing Tips to Beat Your Competitors on Facebook →

Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Email Marketing Optimization

Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing →

Your Digital Marketing Strategy Starts with a Great Brand Personality

Personal Branding

Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality →