Suhaib Mohammed — August 9, 2019 Follow @Suhaib_writes — August 9, 2019 Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share … Continue reading B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content
Larry Kim — May 3, 2019 Follow @larrykim — May 3, 2019 PhotoMIX-Company / Pixabay Are you investing time into your brand’s LinkedIn page? It’s easy for companies — especially B2C’s — to neglect LinkedIn in favor of channels like Instagram, Twitter and Facebook. But the truth is LinkedIn is a unicorn social channel where … Continue reading 9 Ways to Win at B2C Marketing on LinkedIn
By Victoria Klochkova May 4th, 2018 Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals … Continue reading B2C Knowledge Commerce: Strategies to Boost Course Sales
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide. Jordan Kasteler on May 23, 2017 If you’re a busy professional with a digital company, you’ve likely lamented a … Continue reading Email vs. social: Which works best for B2C?
by Srna Bogunovic February 4, 2016February 4, 2016 Quick question: When is the last time you deleted a promotional email from your inbox or marked it as “spam”? Probably a few minutes ago. Well, that’s exactly what B2B buyers are doing to your marketing messages (i.e. tuning them out). What does grab our attention is … Continue reading 5 Inspiring B2C Referral Program Examples For B2B Brands
by Kara Burney December 11, 2015 Follow @wkndatburneysDecember 11, 2015 While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all solution. Across different industries, which social channels prove to be most and least effective? Which B2C brands build loyal, engaged communities, and which simply post content into … Continue reading The Complete B2C Social Media Landscape In One Chart