Tag Archives: Marketing

How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020 →

The digital marketing transformation led by Google and Amazon

Digital Transformation

It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms. Melissa Reilly on January 30, 2020 In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than … Continue reading The digital marketing transformation led by Google and Amazon →

Email Marketing Trends in 2020 to Boost Conversion Rates

Email Marketing

Ronita Mohan — January 29, 2020 The digital world is constantly changing and directly impacting email marketing trends. In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive. But while there are some discernible deviations from the marketing trends of the past, one thing … Continue reading Email Marketing Trends in 2020 to Boost Conversion Rates →

Is your marketing department the ‘useful idiot’ of your business?

Marketing Strategy

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. Ryan Phelan on January 29, 2020 As an email strategist and fractional CMO, I’m always amazed – … Continue reading Is your marketing department the ‘useful idiot’ of your business? →

Starting a Digital Marketing Agency – First Steps to Take

Agency Business

Arsalan Sajid — January 26, 2020 “An intangible impulse of thought can be transmuted into its physical counterpart.” – Nepolean Hill. You might have read many blogs or books before landing on this article, but you’re still searching for a ‘simple reason’ to start your digital marketing agency. Guess what? You’re in the right place. … Continue reading Starting a Digital Marketing Agency – First Steps to Take →

4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)

SMS Marketing

Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples) →

Brand Awareness with Facebook Marketing – How to Unlock the Power

Facebook Branding

Steven Imke — January 24, 2020 The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to … Continue reading Brand Awareness with Facebook Marketing – How to Unlock the Power →

Digital Marketing Trends for 2020!

Digital Marketing Trends

Navneet Kaushal — January 24, 2020 Digital marketing seems to be constantly evolving, as we welcome a new year, digital marketers need to be on the lookout for trends that will shape this industry for the next 366 days. 2019 on its part saw some exciting trends like the increase of chatbots on websites as … Continue reading Digital Marketing Trends for 2020! →

Why email marketing should work, and why it often doesn’t

Email Marketing

Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Jacob Baadsgaard on January 23, 2020 Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle … Continue reading Why email marketing should work, and why it often doesn’t →

3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

Marketing Tools

Lorena Harris — January 22, 2020 According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you … Continue reading 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy →