Tag Archives: Marketing

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed →

Move Your Operation Forward Along the Digital Marketing Maturity Curve

Digital Marketing Strategies

Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve →

YouTube Video Marketing in 2021: How to Rise in a Ruthless Market

YouTube Video Ranking

Devansh Khetrapal March 23, 2021 They say you don’t need to push people where you need to be, you have to meet them where they are. That pretty much sums up any form of marketing. But as true as that may be, we all know it’s easier said than done. As of 2021, there are … Continue reading YouTube Video Marketing in 2021: How to Rise in a Ruthless Market →

Boost Your Business with These 5 Digital Marketing Tips

Digital Marketing Tools

Angela Hausman, PhD March 19, 2021 This isn’t the first post on these pages to cover digital marketing tips to boost your business. And it won’t be the last. After teaching digital marketing for over 5 years, I can tell you that each time I teach the class I have to almost build the course … Continue reading Boost Your Business with These 5 Digital Marketing Tips →

How to Use Instagram for Marketing in 2021

Instagram Marketing

Daniel Hopper March 19, 2021 Instagram is a hugely popular app for using for sharing photos and video media. Instagram was one of the top 5 most downloaded app with over a billion active users in 2020. The app is immensely popular with Millenials and Gen Z, around 63% of Instagram users are between the … Continue reading How to Use Instagram for Marketing in 2021 →

Form Your Agile Marketing Teams Around the Customer

Customer Communication

How work gets delivered by different agile teams Stacey Ackerman on March 17, 2021 Agile marketing is all about putting customers at the center of everything we do. Yet, so many marketing organizations struggle to form teams this way. One of the biggest benefits of agile marketing is being able to have teams that can … Continue reading Form Your Agile Marketing Teams Around the Customer →

Keep Your Email Marketing Working For You

Email Marketing Tips

Dale Keipert March 15, 2021 30 Second Summary Deliverability: They can only open it if they get it Purchased Lists: In a word, DON’T! Opt-In: 2 Ways to build your process List Maintenance: The secret sauce Re-Engagement: A way to get them back Whether your company goes to market as a B2B or a B2C … Continue reading Keep Your Email Marketing Working For You →

Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs

Leads Generation

Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs by Laurie Sullivan @lauriesullivan, March 12, 2021 Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing and advertising. The partnerships were announced Friday. The organizations … Continue reading Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs →