Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success
Actionable advice on how to get the best out of your agile organization. Zapier Profile on February 19, 2021 As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile … Continue reading How to Lead People Effectively on Agile Marketing Teams
Christa Tuttle February 19, 2021 Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some … Continue reading 4 Tips for Efficient and Effective Social Media Marketing
Plus a question about Ops, Infutor’s ID activation by boberdoo.com Kim Davis on February 19, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Bob Van Rossum February 18, 2021 One of the biggest challenges companies face today is the ability to find the right talent. There are many factors to take into consideration during the marketing executive recruitment process. What kind of marketing experience does the candidate have? Do they have the right marketing expertise? What kind of … Continue reading One Reason Why Your Marketing Executive Recruitment Process Is Taking Too Long
Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?
Connor Benedict February 16, 2021 Did you know that a strong email marketing campaign has one of the highest returns on investment of all forms of marketing? If you want to put together a strong email marketing campaign for your business, you can follow a few best practices — from the timing of your messages … Continue reading Accountant Email Marketing Must-Haves
Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth
Plus, digital journeys aren’t just digital Henry Powderly on February 15, 2021 Good morning, marketers, and please welcome some new team members. You’ll be hearing some new voices at MarTech Today starting very soon. Please welcome Meg Ryan and Chris Wood. Meg is an experienced content lead, brand journalist and copy editor. Chris has been … Continue reading Why diversity in marketing is a job for all of us: Monday’s daily brief
Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy
