Angela Hausman, PhD March 1, 2021 In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually a little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these … Continue reading Tips for Measuring the ROI of Digital Marketing and Growing
Sarah Bricker Hunt February 24, 2021 Are you thinking about expanding your social media marketing efforts to the world of TikTok? If so, you couldn’t have picked a better time. This social network only launched a few years ago, but it hit the ground running. Despite its impressive growth, however, the advertising and marketing landscape … Continue reading Is TikTok Marketing Right for Your Brand?
Dave Wakeman February 25, 2021 Free-Photos / Pixabay I’ve been doing some advisory board work lately. This is fun because I get a chance to help root out some of the most common strategy and marketing issues before they hamstring the startup team and start them down a path that can end in a project … Continue reading 5 Keys to Startup Marketing Success
Alejandra Melara February 27, 2021 Marketing in a pandemic is a challenge no one could have seen coming. When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we … Continue reading COVID-19 Email Marketing Impact for the SaaS Industry
Alex Lysak February 27, 2021 You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so … Continue reading What Marketing Competitor Analysis Is and How to Do it
The Role Of SEO In The Modern-Day Marketing Stack by Jim Yu , February 25, 2021 In an environment defined by change, marketers have accepted that monitoring and strategic pivots in line with data-driven insights are critical to staying ahead of the curve. Understanding these requirements and utilizing marketing technology correctly, to keep on top … Continue reading The Role Of SEO In The Modern-Day Marketing Stack
Nicole Kosmayer February 25, 2021 SMS marketing, or text message marketing for those born in this millennium, is something that has been around for a long time now. However, it wasn’t until recently that it surged in popularity, and in it’s success rate. Did you know that the average American looks at their phone … Continue reading SMS Marketing: Texting Your Way to Success
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Syed Balkhi February 18, 2021 If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business. Globally, … Continue reading 4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)
Kyra Goodman February 18, 2021 What is YouTube? If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social … Continue reading Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
