Tag Archives: Marketing

The Future of Marketing: Digital Marketing as a Game Changer

Digital Marketing Tools

Bjorn Radde May 30, 2021 There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity … Continue reading The Future of Marketing: Digital Marketing as a Game Changer →

Gain the Benefits of Digital Marketing With These Tactics

Digital Marketing

Angela Hausman, PhD May 28, 2021 Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing … Continue reading Gain the Benefits of Digital Marketing With These Tactics →

3 Essential Components of a Digital Marketing Strategy for SaaS Companies

Digital Marketing

Heather Hiltzik May 28, 2021 So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? You’ve come to the right place. If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. In a crowded industry, it’s … Continue reading 3 Essential Components of a Digital Marketing Strategy for SaaS Companies →

How Tech Companies Can Add Email Marketing to Increase Customer Retention

Email Marketing

Michael Usiagwu May 27, 2021 In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. For tech companies (or any kind of company, for that matter), email is a … Continue reading How Tech Companies Can Add Email Marketing to Increase Customer Retention →

Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them

Digital Marketing

Rakefet Yacoby May 26, 2021 nastya_gepp / Pixabay As an eCommerce leader, you may be searching for specific marketing talent, but with a sea of freelance talent to choose from – how do you find the talent that you need? Your site may have a high cart abandonment rate, but you can’t place your finger … Continue reading Why Your eCommerce Business Needs Digital Marketing Experts and Where You Can Find Them →

4 Social Media Marketing Tools to Cover Your Bases

Social Media Marketing

Jock Breitwieser May 26, 2021 Social media marketing tools play a critical role in social selling. They give social sellers the ability to analyze the effectiveness of their efforts, schedule and automate portions of their social presence, and discover new and interesting content to share with their following. But social sellers often have limited budgets … Continue reading 4 Social Media Marketing Tools to Cover Your Bases →

5 Best Practices to Elevate B2B Email Marketing Performance

B2B Email Marketing Strategy

Christa Tuttle May 24, 2021 Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, … Continue reading 5 Best Practices to Elevate B2B Email Marketing Performance →

How Remote Work is Reshaping Marketing Culture for the Better

Remote Work Environment

Thibaud Clement May 24, 2021 Now that the United States is safely re-opening, organizations are navigating how to support employees as they return to the office – or choose to remain remote permanently. In a drastic turn from 15 months ago, a majority (68 percent) of business leaders support adopting long-term hybrid work arrangements and … Continue reading How Remote Work is Reshaping Marketing Culture for the Better →

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