Tag Archives: Marketing

Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity

Diane H. Wong July 6, 2021 Creating a web application is challenging enough, but the make-or-break hurdle is gaining an audience for it. How does a startup with very little money draw in an inundated and skeptical audience to use its service? The shift from agile, responsive technology delivery to a marketing promotional machine can … Continue reading Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity →

TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4

TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4 by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2021 My daughter works for a nonprofit. She and her team this week created a three-minute long TikTok video as a team-building exercise. In fact, her entire organization at the location in which she works … Continue reading TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4 →

4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns

Katarina White July 1, 2021 Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level of … Continue reading 4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns →

How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic

Shadab Khan June 29, 2021 The Covid-19 Pandemic has affected every business in its vicinity; it does not matter if it is a small-scale business or a Multinational Company. Countries have been on lockdown for so long now that it has resulted in the closing of businesses or having losses. Brands grabbed this opportunity to … Continue reading How Digital Marketing Helps Different Businesses During the Covid-19 Pandemic →