Thomas Parkinson June 7, 2021 As marketers (and human beings) we’re constantly searching for the next new and exciting innovation to make our lives even better. The newest software, the latest trend, a better way to push things forward. But, if there’s one thing I’ve learned from How I Met Your Mother, it’s that new … Continue reading Why You Should Add Pinterest to Your Marketing Strategy
Larisa Bedgood June 7, 2021 Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the … Continue reading Digital Marketing and Omnichannel Maturity
Syed Balkhi June 7, 2021 Here’s a quick question; on average, how much time do you spend on your smartphone? Believe it or not, research shows that the average person spends 3 hours and 40 minutes on their device every day. Couple this with the fact that there are close to 4 billion mobile users, … Continue reading 4 Reasons You Should Refine Your Mobile Marketing Strategy
Arik Hanson June 7, 2021 I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? … Continue reading Are Impressions the New Engagements in Social Media Marketing?
Chris Christoff June 6, 2021 Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. After all, it’s one of the most effective platforms for attracting new leads and converting … Continue reading 3 Powerful Tips to Make Your Social Media Marketing More Effective
Geraldine Convento June 3, 2021 Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in … Continue reading AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing
Andrew Madeira-Silva June 4, 2021 It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their … Continue reading The Dos and Don’ts of Email Marketing
Chris Pitt June 2, 2021 In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve this more easily using robotic process automation. According to Dentsu’s Ad Spend Report 2021, the UK is expected to show the second-highest growth rate of ad spend around the world … Continue reading How to Scale Your Search Marketing Campaigns
Ken Fortney June 1, 2021 Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach using the funnel. From the marketing funnel, we get shorthand acronyms like TOFU, MOFU, and BOFU – each … Continue reading The Influencer Marketing Funnel [Infographic]
Brian Wallace June 1, 2021 When it comes to creating a digital marketing strategy, ignoring trends on social media is like passing “Go” in Monopoly and refusing to collect $ 200. You can keep moving forward, but you’re not profiting from a potential layup. To put it in business terms, you’re ignoring the fundamental concept … Continue reading Trends Are Your Friends: Video Responses Rule in Digital Marketing
