Angela Hausman, PhD June 22, 2021 Running your own business may seem like a dream job but it involves a huge amount of hard work, risk, financial and other resources, as well as a great idea. When you launch a venture, you need to spin a hundred plates at once while dodging and swerving obstacles … Continue reading Optimize Business Success With These Marketing Strategies
Nick Brown June 17, 2021 The COVID-19 pandemic has left an inevitable wound in our global economy. Every year, businesses have more competition, and more challenges. In 2020 alone, 4.35 million applications for new businesses were submitted in the US. Numbers have grown by 74% within the last ten years. It’s more important than ever … Continue reading How Digital Marketing Can Give Small Businesses an Extra Edge
Caitland Conley June 17, 2021 As brick-and-mortar retail transforms to fit an increasingly online world, it can be a struggle for the average ecommerce store to keep up. One thing is clear — ecommerce isn’t going anywhere. In fact, analysts predict ecomm revenue will continue to soar through 2025. Consumers are savvier than ever, sensitive … Continue reading 7 Ecommerce Video Marketing Tips to Help You Sell More
Beatriz Redondo Tejedor June 15, 2021 The world of email marketing imploded this week – yet again – when Apple announced its new Mail Privacy Protection for the Apple Mail app during the 2021 edition of the Worldwide Developers Conference (WWDC 2021). During the event, Apple announced the release of new features to help users … Continue reading Apple Mail Privacy Protection: Is Email Marketing Dying Again?
Jill Davis June 16, 2021 As a small business owner, you’re the CEO, Chief Marketing Officer, Chief Financial Officer, Customer Service Rep, everything all at once. You have multiple balls in the air and are switching roles at any given time. You always have one eye on growing your online sales, but you might find … Continue reading What Every Small Business Needs to Know About Data-Driven Marketing
Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021
Gaurav Sharma June 10, 2021 You may have used high-definition product images, written catchy product descriptions, or published irresistible customer reviews on your online store. But you are bound to lose customers if you don’t leverage video marketing. Why so? Because when it comes to shopping online, consumers want to see what they are buying, … Continue reading How to Boost Your Online Store’s Sales Using Video Marketing
Susan Gilbert June 10, 2021 Today I have mobile apps to help make your Instagram marketing more successful. Instagram is at the top of the social media marketing list when it comes to building a brand audience. Use this platform to drive more sales and expand your network online. In order to reach a targeted … Continue reading Enhance Your Instagram Marketing with These 4 Apps
Leonel Tapia June 9, 2021 It’s a well-known fact that influencers can boost your brands’ visibility, as well as drive sales and leads with the right strategy, but have you tried combining both, YouTube Ads and YouTube Influencers? Typically, when you create a YouTube ad campaign, a popular strategy is to target channels where your … Continue reading Leveraging YouTube Ads and Influencer Marketing
George Konidis June 8, 2021 Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective. According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why … Continue reading 6 Best Practices to Swear by When Marketing a New E-Commerce Store
