Tag Archives: Marketing

Why community could be the next big thing in marketing

In the first part of a two-part article we look at why even B2B marketers are talking about community. Kim Davis on August 25, 2021 “I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of … Continue reading Why community could be the next big thing in marketing →

Marketers Confused About Performance Marketing Vs. Growth Marketing

Growth Strategy

Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing →

5 Digital Marketing Trends You Need to Know For 2022

Digital Marketing

Ali Liaquat August 23, 2021 The digital marketing landscape changes every year, and some years are more notable trends than others. Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google Adwords – there’s … Continue reading 5 Digital Marketing Trends You Need to Know For 2022 →

5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level

Instagram Tools

Rafaella Aguiar August 22, 2021 Does your brand use Instagram influencer marketing? If not, now is the time to jump on top of this trend. Working with influencers is a great way to expose your brand to a whole new audience. And influencer marketing is only becoming more popular — the industry is growing by … Continue reading 5 Amazing Hacks to Take Instagram Influencer Marketing to the Next Level →

How to Make Sales and Marketing Get Along & Work Together?

Sales Operations

Pawel Kijko August 22, 2021 Is there friction between Sales and Marketing in your company? You’re not alone. To many B2B companies, it’s just beginning to hit home how much revenue they’re losing because of it. According to HubSpot, the misalignment of the two teams costs $ 1 trillion a year because of wasted marketing … Continue reading How to Make Sales and Marketing Get Along & Work Together? →

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

B2B Email Marketing Strategy

Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love) →

Marketing is about experience. Content delivery today doesn’t cut it.

Marketing Skills

The way we’ve created and published content has got to go. Read why marketing needs interactive, engaging content for today’s audience. Sponsored Content: Tiled on August 18, 2021 As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness … Continue reading Marketing is about experience. Content delivery today doesn’t cut it. →

Good human marketing

Marketing Guide

Plus news from Neustar and Drift. Chris Wood on August 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Good human marketing →

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy

World Level Crisis

Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021 Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy →