Vikas Kalwani September 9, 2021 In this day and age, retailers have it a lot easier when it comes to marketing. In the past decades, they didn’t have as many options compared to what we have now. Everything is more convenient–from brainstorming to execution–thanks to today’s technological advances that provide multiple channels to bolster a … Continue reading 10 Digital Marketing Strategies That Move the Needle For Retailers
Sabrina Sedicot September 9, 2021 All across the world, COVID-19 has affected industries which in turn has also affected the influencer market. Regarding brands that are trying to make ends meet, around 69% of them have already chosen to cut down on their advertising budgets to save capital. Influencers will usually make profits from collaborations … Continue reading How Influencer Marketing Got Affected Due to Coronavirus
Andres Muñoz September 7, 2021 Is developing a word of mouth marketing strategy even worth it? Let’s get that out of the way first in case there is any doubt. Yes, it’s worth it. That’s because nowadays, with all the competition and constant advertising, consumers have become repelled by things that are too salesy or … Continue reading 6 Proven Word of Mouth Marketing Strategies That Actually Work
Chanakya Kyatham September 8, 2021 Digital marketing is a form of marketing that has been around for years. It’s one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data. Digital marketing comes in many different forms, but there are three major ways … Continue reading 3 Major Forms of Digital Direct Marketing Explained
Gaurav Sharma September 8, 2021 By combining influential social media users with your marketing strategy, you put your products and services in front of more people and multiply conversion opportunities. When influencers endorse your products/services, they create a positive sentiment around your brand. And while many businesses still hesitate to incorporate influencers in their marketing … Continue reading Why Influencer Marketing is Essential for Your Brand [Infographic]
Kristen Indihar September 6, 2021 Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? … Continue reading Affiliate Marketing 101: Overview of Affiliates & Technology Partners
Pallavi Tyagi September 1, 2021 LinkedIn is without a doubt one of the most powerful social media lead generators for B2B marketers, allowing companies to express their brand story in a unique and relevant way. In fact, the social media site encourages people to share material and interact with experts. This makes it perfect for … Continue reading Using LinkedIn for B2B Marketing
Andres Muñoz August 31, 2021 Ambassador marketing is not only about making a celebrity the face of your brand. Although, the media might have made some people believe it is. In reality, celebrity endorsements are not the main goal of ambassador marketing. On the contrary. Ambassador marketing is all about making people that love your … Continue reading What is Ambassador Marketing? All You Need to Know
In the second part of a two-part article we look at two very different ways technology can support community. Kim Davis on August 31, 2021 “Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people … Continue reading How technology is enabling community marketing
Andres Muñoz August 30, 2021 TikTok is quickly becoming the most popular social media platform, especially among young audiences, and it has huge potential for influencer marketing thanks to its algorithm. In this article, we will show you everything you need to know to be successful at TikTok influencer marketing. Why you should market on … Continue reading TikTok Influencer Marketing Guide: The Best Strategy
