Lyudmila Kovalenko September 29, 2021 When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific … Continue reading 8 Key Digital Marketing Metrics
Peter Navarro September 28, 2021 There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to … Continue reading Types of Digital Marketing Strategies and How to Use Them
Karen Repoli September 27, 2021 You hear a lot of chatter about live videos and webinars but while these are awesome marketing tools you should not overlook the tried and true method – email marketing. It is still one of the most effective options available. Research from Litmus Resource Center shows that email generates $ … Continue reading 11 Ways to Increase Your Email Marketing Response Rates
Erika Taylor Montgomery September 24, 2021 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Digital Marketing: What Do You Need to Know?
Without clean data, marketers will have a hard time generating quality leads. Corey Patterson on September 24, 2021 Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study … Continue reading How to improve marketing ROI with clean data
Peter Navarro September 24, 2021 A growth hacking technique to make yourself known, cold emailing (or cold mail in the language of Molière) is a method of prospecting by email. While in the 1980s the era of door-to-door mercenaries was at its peak, the advent of the Internet drastically changed the situation. Today, the goal … Continue reading A Guide to Cold Email Marketing
Kate Parish September 24, 2021 Image credit: Unsplash People have more than enough options to choose from when it comes to online shopping. Global brands, giant retailers, local businesses… All of them are happy to offer the desired item, a truly personalized approach, and amazing customer service. And to bite a chunk of this … Continue reading 3 eCommerce Marketing Mistakes Not to Repeat
Interest is surging as technologies to target key account improves and relevant data becomes more accessible. Pamela Parker on September 24, 2021 Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. An ABM strategy recognizes … Continue reading What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Third-Party Data Issues Make SMS Marketing More Attractive by Karlene Lukovitz @KLmarketdaily, September 23, 2021 Despite the mobile revolution, many marketers have remained hesitant about using the text-message/SMS marketing channel. Even with business use of text messaging having grown 20% as a result of the pandemic, just 3% of registered businesses worldwide are using it … Continue reading Third-Party Data Issues Make SMS Marketing More Attractive
Desiree Johnson September 23, 2021 SMS marketing is an avenue little exploited by marketers. But did you know that the average person checks their phone 160 times per day? That is more than social media and email combined. Developing a mobile SMS marketing drive could empower you to access a larger audience and create a … Continue reading SMS Marketing: A Guide in Text Advertising and Campaign
