Tag Archives: Marketing

When it comes to women, marketing is behind the times

Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times →

How testing can give your email marketing a conversions boost

Email Marketing Tips

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost →

7 Types of Marketing Videos Your Website Visitors Will Love

Video Marketing

Victor Blasco September 14, 2021 Having a visually stunning and highly informative webpage is a crucial tool for any business online that wants to make an impact nowadays. But if it’s to fulfill its intended purpose, your page needs appealing and effective content to engage new visitors on the spot – which can be a … Continue reading 7 Types of Marketing Videos Your Website Visitors Will Love →

From Big Data to Big Ops: Brinker speaks on marketing ops shift

Marketing Technology

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters. Chris Wood on September 15, 2021 Every marketer has seen that crowded graphic of the marketing technology landscape, which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and … Continue reading From Big Data to Big Ops: Brinker speaks on marketing ops shift →

Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out

Video Tools

Susan Gilbert September 14, 2021 Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Creating catchy videos for your brand marketing can help attract a larger audience on places like Instagram and YouTube. Businesses can take advantage of professional editing tools to encourage … Continue reading Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out →

3 Lessons From Hypnotherapy For Better Social Media Marketing

Social Media Marketing

Nick Sweeney September 14, 2021 Hypnotherapy offers clients the opportunity to take control of their personal relationships, addictions and negative thought patterns. As such, hypnotherapy has quite a few life applications. Who would have thought one of those applications would be in marketing lessons? It might sound odd, but with proper application, many of the … Continue reading 3 Lessons From Hypnotherapy For Better Social Media Marketing →

3 Key Small Business Marketing Steps

Small Business Marketing

Bridget Brown September 14, 2021 Photo Credit: Deagreez for Getty Images Pro Marketing needs to bring in more money than you spend on it, which I why I stand behind 3 key small business marketing steps. Many thirsty marketing consultants give small business owners a list of expensive options and tell them they have to … Continue reading 3 Key Small Business Marketing Steps →

Tips to Enhance Your TikTok Marketing Strategy

TikTok Marketing

Justin Wong September 13, 2021 TikTok is still majorly underestimated when it comes to advertising and brand strategy, and a lot of companies don’t feel they have a place on this platform. However, TikTok’s user base has grown exponentially since 2019, and now, more than ever is the time to take advantage of the app. … Continue reading Tips to Enhance Your TikTok Marketing Strategy →

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Social Media Marketing

Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness →

How to Create a Successful Influencer Marketing Campaign

Influencer Marketing

Andres Muñoz September 9, 2021 What makes an influencer marketing campaign successful? In this article, we are going to answer exactly that. Because influencer marketing is not just about getting the influencer with the biggest following that you can find. Believe it or not, a big following doesn’t guarantee success. If you don’t have the … Continue reading How to Create a Successful Influencer Marketing Campaign →