Lyudmila Kovalenko October 5, 2021 Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from neurobiology to guess consumers’ desires. Thanks to neurobiology, it is possible to predict consumers behaviour and even manipulate their decisions. Neuromarketing used to be considered an unconventional approach, but in … Continue reading Neuroscience in Marketing: Practical Tips
Yash Chawlani October 4, 2021 Memes are everywhere! From Facebook timelines to Instagram feeds to Reddit threads, to Twitter, they are everywhere and are loved by the younger generations. What started out as a fun way of expressing humor and jokes has become a cultural phenomenon. Memes are to the 2020s what the Hippie movement … Continue reading How Memes Stormed the Marketing World
Arik Hanson October 4, 2021 20 years ago (holy cow, I wish I wouldn’t have said that out loud!), I had a job at a small advertising agency in St. Paul. I worked as a proofreader (and very part-time copywriter) at this agency. As a result, I interacted with the designers and art directors from … Continue reading Social Media Marketing: The Discipline Where Everyone Has An Opinion
Sabrina Sedicot October 3, 2021 While some brands have had to put little to no effort into SEO marketing throughout the Coronavirus, others have had to readjust some, if not all, of their content to be able to reach even a minuscule amount of customers to their eCommerce sites. For example, the grocery industry has … Continue reading SEO and the Pandemic: Adapt Your Marketing During COVID-19
Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing. Pamela Parker on September 30, 2021 Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters … Continue reading What do marketing attribution and predictive analytics tools do?
Lift Your Game With Esports Marketing by Nic Allum , September 30, 2021 The following was previously published in an earlier edition of Marketing Insider. You’d have to have been hiding under a rock not to know that gaming and esports have crossed over from subculture to mainstream entertainment. In a community multiverse that’s no … Continue reading Lift Your Game With Esports Marketing
Victor Akujuo September 30, 2021 It is no news that TikTok is now the hottest platform for creators. With a global presence in over 150 countries, and over 1 billion monthly active users, TikTok holds ample opportunity for businesses. What started as “social media for dancers’ has morphed into a platform for entertainment and education. … Continue reading 5 Compelling Reasons You Should Incorporate TitkTok Into Your Marketing Strategy
Lyudmila Kovalenko September 29, 2021 When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light branding that we used to consider effective marketing. The digital age has made it necessary to employ highly scientific methodologies informed by very keen insights gained from the measurement of specific … Continue reading 8 Key Digital Marketing Metrics
Peter Navarro September 28, 2021 There are different types of digital marketing strategies you can implement to achieve your digital business goals. They are distinct, but in most cases they intersect, complement each other and even share the same communication channels. In fact, it currently makes sense to use several strategies together, in order to … Continue reading Types of Digital Marketing Strategies and How to Use Them
