The latest AI-powered martech releases, features and updates

67% of consumers would be willing to use AI assistance when writing a product review. 45% would trust AI generated answers about a product.

Generative AI could have a big and positive impact on product reviews. Some 68% of consumers sometimes feel unsure about what information to share in their reviews, and 67% would be open to using AI assistance when writing them, according to a survey by Bazaarvoice — among other things, a review amplification platform. 

Consumers would also appreciate AI assistance in the Q&A section of product websites. When asking a question about a product, 45% would fully trust an answer generated by AI immediately, and 36% would maybe trust it, depending on the answer. Nearly half (49%) said they would like to write a review on a website where generative AI could help them write a better one.

So far not a lot of consumers have jumped on the generative AI bandwagon though, only 36% say they’ve used it. However, 14% plan to use it in the future, and of those who have used it, 55% said they would use it again. Read more here.

Now, here are this week’s AI-powered martech releases:

• Survey Monkey’s Build with AI is a new capability in the Survey Monkey Genius portfolio of AI features. Generative AI allows users to create surveys by writing ordinary language prompts including a survey description and feedback goals. Custom survey generation can take less than a minute. The tool supports over 50 languages.
  
• Grammarly has added a feature that automatically detects a user’s unique writing style and creates a personal voice profile. This will allow users to rewrite any generated text in their voice with one click. It has also made its generative AI features available to all paid subscribers.
  
• Aprimo has added two new features. AI Content Coach utilizes the user’s library of assets as a learning model to generate content variations in tone, language, and audience for a versatile content creation solution. AI Content Detection is integrated into workflows and automatically identifies AI-generated content from popular AI engines
  
• Duda’s AI Assistant is an AI-powered SEO automation tool. It streamlines SEO tasks, significantly reducing time previously spent on metadata creation. The AI Assistant analyzes a page’s content and uses integrated prompts to produce meta titles and descriptions that adhere to SEO best practices.
  
• Scorpion‘s Connect with AI Chat provides local services businesses with their own specialized natural language conversational AI chatbot. It is capable of answering questions about their business and services, without requiring any technical expertise. The bot is trained on the specifics of a company, its unique selling propositions, and its industry.
  
• iSenseHUB has a new AI-powered Website and Landing Page Generator. It is designed to help beginners and professionals create aesthetically pleasing and functional websites and landing pages using a single keyword. 
  
• Ipsos’ Ipsos RISE is a platform for modern brand, risk and reputation management. It synthesizes traditionally disparate sets of data into a single source of truth, equally useful for high-level insights and granular analysis.
  
• Launch Cart’s LaunchADS.AI is an advertising platform that enables businesses to create and launch ads seamlessly across major platforms. It uses ChatGPT to enhance ad copy generation, ensuring high-quality and engaging content.
  
• Autoflow added a generative AI email builder to its CRM Marketing Module. It can create and send service reminders, appointment reminders, and email campaigns. It also provides for incorporating text messaging into their marketing strategies to reach audiences on their preferred channels.
  
• Kochava’s Kochava AI Prompt understands multiple languages and can access and analyze data. It lets marketers have secure conversations with their data, check key performance indicators and success metrics, get answers to complex data queries in seconds without SQL, and more easily curate customer segmentation lists.
  
• Inuvo’s Audience Discovery Portal 2.0 is the latest version of its tool to generate marketing audience insights powered by the company’s proprietary language model, IntentKey. It has an improved interface for accessing audience insights, including instantly generated audience models, shareable reports and visualizations, and monthly, weekly, and just-in-time audience trending information.
  
• Amazon Ads’ beta version of a generative AI solution for image generation. It enables brands to produce lifestyle imagery that improves the performance of their ads.
  
• CallRail Labs added three AI-powered capabilities. The platform can now automatically identify questions frequently asked on calls to inform SEO, keyword strategy and marketing messaging. It can capture personal details and generate thoughtful, concise text and email messages after a call has ended, which assures the customer that you captured the most important information from the call or further clarifies needs. It also automatically captures caller preferences, which can be used to support future relationship building and form deeper connections between brands and customers.  

The post The latest AI-powered martech releases, features and updates appeared first on MarTech.

About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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