Why Return on Effort is an essential metric for content marketers. Corey Patterson on November 4, 2021 The demand for creative, high-quality content is growing in our digital world. Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. … Continue reading How to measure content marketing ROI and ROE
Susan Tucker November 3, 2021 What started as a mobile app to share photos has evolved into a diverse social media platform that small businesses worldwide have the opportunity to tap into. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your … Continue reading Small Business Tips: How to Do Instagram Marketing
Thomas Griffin November 3, 2021 Have you invested a great deal of time and money into your website but it’s not creating any sales? The goal for many individuals and businesses is to earn passive income from their websites. It’s possible that you’re making certain content marketing mistakes that are keeping your site from meeting … Continue reading 5 Content Marketing Tips for Maximizing Your Site’s Sales Potential
Susan Friesen November 3, 2021 Believe it or not, the holidays are just around the corner. Now is the time smart businesses are planning and rolling out their holiday marketing – especially since the pandemic is still affecting supply chains and local economies. No matter what type of small business you have, there’s no doubt … Continue reading Your 2021 Holiday Marketing Guide for Business
Chanakya Kyatham November 2, 2021 The modern world around us has offered us new ways to live and explore our lives. Not only in terms of technology but also helping businesses and organizations, no matter how small or big they are, to reach their audience more effectively and to keep us with the changes happening … Continue reading How Digital Marketing Helps Businesses to Develop Themselves?
This agile marketing technique can help your team deliver bite-sized chunks of value. Stacey Ackerman on November 1, 2021 at 10:19 am Agile marketing is all about getting valuable work to customers quickly. So instead of thinking about work as the whole cake, think about ways that you can slice the work smaller (and have … Continue reading Infographic: Story splitting for marketing teams
In situations when budgeting is rather strict, it is important to think with the future in mind at things you might need tomorrow as well as today. Steve Petersen on November 1, 2021 Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things … Continue reading How to think about budgeting for the marketing tech stack
Andres Muñoz November 1, 2021 Instagram marketing has been a reliable tool for DTC brands and B2B companies for as long as the platform has existed. And it’s for good reason. Instagram is a platform that gives brands the ability to connect on a deeper level with their fans as well as to reach new … Continue reading 10 Powerful Instagram Marketing Tips That Actually Work
Navneet Kaushal October 31, 2021 Christmas is a time of giving and receiving gifts, but it’s also the most expensive season for retailers. With more people online shopping this year than ever before, there are some great ways to promote your business and increase sales during the holidays. Christmas is a time to be creative. … Continue reading 10 Creative Ideas For Your Christmas Digital Marketing
James Delande from BrandMaker talks optimization at our recent MarTech conference. Chris Wood on October 29, 2021 “Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and … Continue reading How marketing ops improves ROI through campaign performance and budget management
