Tag Archives: Marketing

3 Digital Marketing Strategies to Navigate New Norms

Melysa Chong October 12, 2021 If there’s anything marketers have learned in the last 18 months, it’s the importance of pivoting their strategies with confidence, and aligning with the behaviours of the target audience they are interested in engaging with. Because this approach will continue to be relevant, we’ve identified some of the key learning … Continue reading 3 Digital Marketing Strategies to Navigate New Norms

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

Nicole Blanckenberg October 11, 2021 Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like the cherry on the top of your PPC campaign, landing page, email, or on-site marketing campaign, but this marketing element affects your conversion rates directly and dramatically. And when you … Continue reading 17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

What is marketing work management and how do these platforms support agile marketing?

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?