Researchers found marketers value AI’s efficiency but remain concerned about organizational readiness and the profession’s future. By Constantine von Hoffman , Senior Editor, MarTech Published on July 15, 2026 • Last updated on July 15, 2026 • 4 minutes read While marketers find AI a great help, they are increasingly concerned about organizational readiness and … Continue reading Marketing’s AI challenge goes beyond adoption
June 16, 2026 AI is making answers cheap. Curiosity is priceless BY Eric Johnson We’re living through the most answer-rich moment in human history. Need a market analysis? A product brief? A launch strategy? AI can generate something polished in seconds. Some of it still makes my jaw drop. But there’s a growing risk inside companies … Continue reading AI is making answers cheap. Curiosity is priceless
May 07, 2026 ‘AI is just amplifying that weakness’: The dangers of having AI draft difficult conversations for you BY Lindsay Dodgson “No more reading emails, OK?” says tech founder and content creator Jason Yeager’s satirical boss character MyTechCeo in a recent TikTok skit. “I want your AI reading my AI-generated email—and answering my email.” It’s … Continue reading ‘AI is just amplifying that weakness’: The dangers of having AI draft difficult conversations for you
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. Melissa Reeve on August 15, 2025 They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the … Continue reading Why active sponsorship is the only way to make AI work
August 10, 2025 Why your employees are actively resisting AI in the workplace (and what to do about it) BY Fabian Veit Most things in the world are complicated, and identity more than most. Everyone’s sense of self and purpose is a combination of shifting internal and external ingredients, and it’s never permanent: Brain chemistry, physical … Continue reading Why your employees are actively resisting AI in the workplace (and what to do about it)
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. Scott Gillum on April 28, 2025 AI is changing how clients view creative work. Even the best human efforts are starting to be questioned — not for quality, but for authenticity. I … Continue reading When clients assume your best work was done by AI
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025 AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI
January 02, 2025 25 experts predict how AI will change business and life in 2025 Expect to see the rise of AI agents and multimodal models, along with an end to “AI theater.” BY Mark Sullivan The so-called AI boom has been going on for more than two years now, and 2024 saw a real acceleration … Continue reading 25 experts predict how AI will change business and life in 2025
AI And Voice Queries Challenging Search Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2024 How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search does not drive traffic? Some advertisers, but not all, have identified that less online referral traffic is being driven from Google Search … Continue reading AI And Voice Queries Challenging Search Traffic
A new term has slowly been gaining traction on social media. Will it last? BY Elissaveta M. Brandon Almost two years ago, the Berlin-based artist Boris Eldagsen made the headlines after winning the prestigious Sony World Photography Award with an AI-generated image, then rejecting the award. “AI is not photography. Therefore I will not accept the … Continue reading These artists are rebranding AI image generation with a new name
