How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
by Brittany LaegerSeptember 9, 2016 Video is one of the most powerful and most underused tools in a company’s toolbox. It has the unprecedented ability to increase viewer engagement, increase time on site, and ultimately boost conversion on your website. But creating a start-to-finish strategy for online video promotion can be a huge task, especially … Continue reading A Marketer’s Guide to Online Video Promotion
by Adam Frankel Follow @FrankelInteractSeptember 7, 2016 The online marketing industry is increasingly relying with automation to manage their campaigns, and their successes validate the shift. Success in online marketing depends on: How much time one spends How much effort he puts in Marketing automation tools are a benefit to inbound marketers. Using such tools … Continue reading 7 Automation Trends for Digital Marketers to Follow
by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 Marketers can now calculate reach and frequency against a database of how people spend their time on activities and with media for all measured channels from TV and radio to mobile, gaming, social media, and search. A partnership between Telmar and USA TouchPoints adds 86 media … Continue reading Telmar, USA Touchpoint Help Marketers Boost Targeting Reach
by Kayla Matthews Follow @KaylaEMatthewsSeptember 5, 2016 Do infographics have a place in the modern internet user’s cache of enjoyable content anymore? Or are they a thing of the past? Once a sure-fire way to draw attention to a topic, infographics seem to be losing their appeal to readers, maybe due to the sheer number … Continue reading 8 Reasons Marketers Should Still Care About Infographics
by Jack Loechner, Staff Writer @mp_research, September 2, 2016 The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers, according to a newly-released study from Millward Brown Digital (MBD,) and summarized by Marketing Charts. The Millward Brown study says that this continues to be a monumental struggle, … Continue reading Marketers Not Confident With Their Ad Channel Mix
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
by Laurie Sullivan@lauriesullivan, August 25, 2016 Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continues to shift. With the topic of back to school on everyone’s mind, Adobe Digital Insights (ADI) set out to … Continue reading Educational Behavioral Shifts Valuable For Marketers
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses. Barry Levine on August 26, 2016 Here’s a new worry that digital marketers can add to their growing list: A recent spate of email list bombings has led international spam … Continue reading Marketers, make sure you are not being list-bombed and blocked by Spamhaus
