The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do. Barry Levine on September 26, 2016 Last week, Einstein went to work for Salesforce. The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence. While … Continue reading With brains like Einstein’s, who needs marketers?
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels. Chris Kerns on September 26, 2016 As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our … Continue reading What marketers can learn from governments on social
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again. Barry Levine on September 22, 2016 From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to … Continue reading Forrester: Here are some ways marketers can adapt to messaging apps
These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers. Barry Levine on September 19, 2016 In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One of the most common outlets for those conversations is the increasingly … Continue reading Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
How do you compete against the ‘big boys’ in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field. Kevin Lee on September 19, 2016 First, I’d like to thank Danny Sullivan, Pamela Parker and the Third Door Media team for giving me the … Continue reading Large marketers are winning in programmatic (Here’s what you can do to stop them)
by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Kristen Dunleavy Follow @KristenWritesItSeptember 14, 2016 From a predictive emoji keyboard to the ability to remove those useless default apps (let’s be real, no one is using their iPhone as a compass), it’s easy to see why the iOS 10 update is one of the biggest in Apple history. And while iOS 10 doesn’t … Continue reading What iOS 10 Means for Email Marketers (And What You Can Do)
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls
