Bob Hutchins
When it comes to marketing, video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform. Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t been so overdone so as to be passé.
If you’ve been sitting on the fence about whether or not you should get into video, let me encourage you… you should. Earlier this year, Hubspot reported, “Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year.”
Video is just getting started. Brands who want to remain relevant in the digital space must be willing to adopt video marketing. It doesn’t have to be expensive. And it doesn’t have to be difficult. Here are five simple ways to get started.
5 Ways to Start Doing Video Marketing
- If you don’t consider yourself especially charismatic, then collaborate with influencers. We’ve written some guidelines on how to partner with content creators here – whether that partnership focuses on video marketing or some other type of content.
- Get the most bang for your buck by doing multiple edits for Facebook, Instagram, Vine, YouTube, or whatever other platforms you leverage.
- Keep it short. While there’s no perfect length you should be hitting, shorter videos will have higher completion rates and are more likely to be viewed. It’s less of a commitment.
- Keep in mind that Facebook videos begin autoplaying on silent. Create a video that has closed captions and attention-grabbing images to get users to unmute and continue watching.
- Publish regularly. Trust me… when things get busy (and they always do), your video marketing efforts will be one of the first items you strike off your to-do list. So, plan ahead. Create an editorial calendar. Have someone take ownership. The more often you publish quality content, the more likely you will come to be seen as someone worth paying attention to.
Maximize Your Efforts With Analytics.
Finally, once you’ve started publishing some video content, it’s critical that you follow up with analytics. Learn what’s working and what’s not. Then use information learned for creating your next projects. Facebook, for example, will tell you…
- How many views your video received
- Where people dropped off
- The average duration of video viewed, and more….
If I were to guess the main lesson most people learn through analytics, it’s this: don’t do intro sequences – cut to the chase!
Does Your Brand Use Video?
If not… do you plan to start soon?
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