Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018 I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Bob Van Rossum — March 28, 2018 Follow @BobVR — March 28, 2018 Today’s marketing world is a highly competitive space, making it more important than ever for marketers to leverage available resources to truly enhance their careers. Marketing professionals today must take a proactive approach in creating new opportunities for themselves. Those who keep … Continue reading How Marketers Can Successfully Navigate a Job Change with a Recruiter
Bob Van Rossum — March 28, 2018 Follow @BobVR — March 28, 2018 Today’s marketing world is a highly competitive space, making it more important than ever for marketers to leverage available resources to truly enhance their careers. Marketing professionals today must take a proactive approach in creating new opportunities for themselves. Those who keep … Continue reading How Marketers Can Successfully Navigate a Job Change with a Recruiter
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018 ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)
By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
Logan Godfrey — March 16, 2018 — March 16, 2018 Whether it’s wearing green or going to an Irish bar to have a few pints of Guinness, Americans love to celebrate St. Patrick’s Day. There are parades and a slew of holiday-related events that take place across the country during the month of March. Based … Continue reading A Digital Marketer’s Look into St. Patrick’s Day
Andrew Schulkind — March 13, 2018 — March 13, 2018 In conversation with a client earlier this week, it occurred to me that the one thing I talk about almost endlessly when it comes to using your website as a marketing tool is what I rarely mention when talking about email marketing. That one concept … Continue reading Email Marketers Are From Mars, Email Consumers Are Not
Logan Godfrey — March 9, 2018 — March 9, 2018 If you have read any of my articles, you have probably noticed that I like to write about two things besides digital marketing topics. Those would be Star Wars and sports. The NFL Scouting Combine is one of the hottest takes in the sports world … Continue reading A Scouting Combine For Digital Marketers
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Rob Rasko on March 6, 2018 Late last year, the Association of National Advertisers reported that some 35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s … Continue reading Why are marketers talking about taking agency services in-house?
