Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation. Kyle Henderick on May 24, 2018 If you’ve paid attention to the news in recent months, you know that the EU’s new consumer data privacy law, the General Data Protection Regulation (GDPR), goes into effect at the … Continue reading Answers to email marketers’ niggling questions about GDPR
Bob Van Rossum — May 23, 2018 Follow @BobVR — May 23, 2018 If you wake up and find yourself dreading to go into work, it may be time to consider what your next step is in moving your career forward. However, not everyone knows how to do it. You may be at a point … Continue reading What Marketers Can Do to Breakthrough a Career Plateau
Wayne St. Amand — May 12, 2018 — May 12, 2018 TeroVesalainen / Pixabay As organizations continue to take digitally-driven and omnichannel approaches to marketing, one tried-and-true communications channel continues to get the short end of the stick: email. Email marketing has evolved with the digital age, offering more capabilities to drive awareness, conversion, and … Continue reading Why Marketers Shouldn’t Overlook the Power of Email
Matt Harris — May 12, 2018 Follow @mrmch — May 12, 2018 For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) … Continue reading GDPR is Good News for Email Marketers – Really
Adam Oldfield — May 10, 2018 Follow @force24 — May 10, 2018 A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. For many organisations, this will have made for a frightening read. And the immediate, almost knee-jerk reaction, will … Continue reading Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?
Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018 With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
Syed Balkhi — May 2, 2018 Follow @SyedBalkhi — May 2, 2018 rawpixel / Pixabay As marketers, we all have habits that we do every day. Adopting the habits of other successful marketers is a nice strategy to become a great marketer yourself. Great marketers have to work hard every day to be as successful … Continue reading 4 Things Great Digital Marketers Do Every Day to Increase Sales
Contributor David Rodnitzky urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” David Rodnitzky on May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix … Continue reading Marketers: Never forget that we are at war
Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full … Continue reading Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent
