Tag Archives: Marketers

Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile

Analytics

Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile by Laurie Sullivan @lauriesullivan, February 28, 2018 Marketers are prioritizing mobile experiences in 2018, with many focusing on privacy and data security, personalization, progressive mobile web site experiences, and design and layout. The survey results, released Wednesday, suggest that data and analytics will drive … Continue reading Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile →

Digital Marketers Are Bullish — But Not On Email, Study Finds

Digital Marketing Trends

Digital Marketers Are Bullish — But Not On Email, Study Finds by Ray Schultz , February 14, 2018 Digital marketers are growing in confidence, with 98% seeing themselves as successful and 57% who feel they are best in class, according to 2018 Digital Marketing Plans for Best-in-Class Success, a study by Adestra with Ascend2. In … Continue reading Digital Marketers Are Bullish — But Not On Email, Study Finds →

The challenges email marketers face in 2018 and how to overcome them

Marketing Guide

Contributor EJ McGowan shares what roadblocks email marketers are hitting and offers suggestions to improve content, integrate with other channels and keep ahead of legal problems. EJ McGowan on February 16, 2018   The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the … Continue reading The challenges email marketers face in 2018 and how to overcome them →

7 Common Mistakes Marketers Must Never Make on LinkedIn

LinkedIn Mistakes

Bob Van Rossum — February 7, 2018 Follow @BobVR — February 7, 2018 Are you a marketing professional who takes advantage of social media to build your personal brand and build valuable connections? As digital marketing headhunters, we often see even the most seasoned professionals make mistakes on social media that are easily avoidable. Sure, … Continue reading 7 Common Mistakes Marketers Must Never Make on LinkedIn →

Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers

Email Marketing

Kristen Dunleavy — February 2, 2018 Follow @KristenWritesIt — February 2, 2018 Does the name Ned Ryerson ring a bell? If you are a fan of the movie “Groundhog Day,” it does. Ned is the insurance salesman famous for his “whistling belly button trick in high school” who hounds Phil Connors, portrayed by Bill Murray. … Continue reading Don’t Be Like Ned: 3 ‘Groundhog Day’ Lessons for Email Marketers →

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Bing Advertisement

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari →

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Marketing Mistakes

Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future →

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