Tag Archives: Marketers

A Facebook voice assistant may have buy-in from marketers – but will users want it?

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. Amy Gesenhues on April 18, 2019 Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former … Continue reading A Facebook voice assistant may have buy-in from marketers – but will users want it? →

5 Ways Marketers Can Thrive In Highly Regulated Industries

Marketing Guide

5 Ways Marketers Can Thrive In Highly Regulated Industries by Ken Newman , April 12, 2019 The evolving legalization of marijuana is creating a market projected to reach $146.4 billion by the end of 2025, according to a report by Grand View Research, Inc. In this new market, there are laws in place that strictly … Continue reading 5 Ways Marketers Can Thrive In Highly Regulated Industries →

Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it

Leads Generation

Kevin George — March 28, 2019 Follow @imkevin_monk — March 28, 2019 The number of email users globally has reached a count of 3.8 billion. In fact, by the year 2023, it will reach a whopping 4.4 billion users. These figures are enough to show how email as a marketing channel can work wonders for … Continue reading Email Marketing Versus Email Automation: The Difference Between the Two and How Marketers can Leverage it →

Where Marketers Plan To Put Their Search Budgets In 2019

Marketing Trends

Where Marketers Plan To Put Their Search Budgets In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2019 About 46% of marketers plan to increase the amount they spend with Google search advertising this year, but only 7% said their investment will decrease and 44% said it will remain the same. Some 2% plan … Continue reading Where Marketers Plan To Put Their Search Budgets In 2019 →

Apple’s big service launches hold few opportunities for marketers

Apple Advertisement

Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. Pamela Parker on March 25, 2019 at 5:55 pm Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big … Continue reading Apple’s big service launches hold few opportunities for marketers →

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

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Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram →

Marketers say they’ll adapt to a changing Facebook

Facebook Marketing

Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019 Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook →

B2B marketers should quit treating millennials like previous generations

B2B Marketing

It’s time to catch up with B2C players and speak their language. Keith Richey on March 11, 2019 In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent … Continue reading B2B marketers should quit treating millennials like previous generations →

Here’s what email marketers can learn from Morning Brew’s expansion

Email Marketing Tips

Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. Henry Powderly on March 8, 2019 Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up … Continue reading Here’s what email marketers can learn from Morning Brew’s expansion →

What are marketers’ options for handling ad blockers?

Advertisement Industry

Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It’s time to try whitelisting and native advertising. Grayson Kemper on March 4, 2019 Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads … Continue reading What are marketers’ options for handling ad blockers? →