Tag Archives: Marketers

Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks

Regulations

Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning. Greg Sterling on May 24, 2019  Tomorrow is the one year anniversary of the EU’s General Data Protection Regulation (GDPR). The landmark law created a unified, pan-European approach to privacy and data regulation. It … Continue reading Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks →

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

Regulations

Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes. Jennifer Cannon on May 23, 2019   More brands are adopting an experience-driven approach to meet consumer expectations, and martech platforms are prioritizing experience in their development strategies. Companies are also adopting martech to help manage … Continue reading Can CCPA, GDPR compliance help marketers exceed consumer expectations? →

How strict privacy laws can inform a marketer’s approach to email

Marketing Tools

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email →

A transparency tool for Facebook advertisers is what marketers want most

Facebook Targeting

Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities. Amy Gesenhues on May 8, 2019 Facebook has spent well over a year addressing user safety and data security concerns. Since 2017 it has more than doubled its security team, announced new content review policies, … Continue reading A transparency tool for Facebook advertisers is what marketers want most →

Here’s how brand marketers can use immersive technology to build an effective retail experience

Retail Industry

Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience →

Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Twitter Tools

Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%. Amy Gesenhues on April 23, 2019   Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 … Continue reading Twitter’s ad revenue jumps 18% as marketers invest more on the platform →

MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

B2B Marketing

Peter Isaacson on April 18, 2019   Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. … Continue reading MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts →

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