Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. Ryan Phelan on April 14, 2020 I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington, D.C., in my adopted hometown of Dallas and … Continue reading A new KPI for marketers: Humanity
Tag Archives: Marketers
COVID-19 stories: At-home marketers shifting focus, adjusting goals
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online
A Marketer’s Guide to Launching a Facebook Live Campaign
Natalie Boyd — March 29, 2020 We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is … Continue reading A Marketer’s Guide to Launching a Facebook Live Campaign
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
To Succeed, Marketers Must Consider Digital Experiences
To Succeed, Marketers Must Consider Digital Experiences by Jim Hamilton , March 6, 2020 The response to the “death of the cookie” by brands, agencies, and industry experts is often focused on the return to prominence of first-party and context-based targeting. Perhaps more quietly, leading players are upping the ante on the experiences they’re providing … Continue reading To Succeed, Marketers Must Consider Digital Experiences
75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
Aaron Brooks — March 3, 2020 Influencer generated assets are outperforming those led by brands according to Vamp’s new study of global marketers It wasn’t long ago that marketers were reliant on agencies to create their advertising collateral. Big brands were employing big agencies, for big budget strategies. Assets were created by the few and … Continue reading 75% of Marketers Have Shifted Spend From Creative Agencies to Influencers – This is Why
7 Irresistible Networking Strategies for Marketers
Sujan Patel — March 1, 2020 American author Steven Pressfield once said, “The disease of our times is that we live on the surface. We’re like the Platte River, a mile wide and an inch deep.” That quote applies in so many facets of our lives and none more evident than fostering relationships and building … Continue reading 7 Irresistible Networking Strategies for Marketers
What Marketers Probably Don’t Know About Yahoo Small Business
What Marketers Probably Don’t Know About Yahoo Small Business by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2020 Plans are in the works to expand Yahoo services through an offering the company calls Business Maker. The first version of this platform launched in October 2019. It’s offered through the company’s Verizon Business unit. The two … Continue reading What Marketers Probably Don’t Know About Yahoo Small Business
Where are Enterprise Marketers Allocating Their Budgets?
Larisa Bedgood — February 25, 2020 Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing … Continue reading Where are Enterprise Marketers Allocating Their Budgets?
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