Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Amy Gesenhues on May 21, 2020 Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies … Continue reading Marketers still struggle to build a unified source of data
Tag Archives: Marketers
What are enterprise workflow and project management tools and how do they help marketers?
Accountability and transparency are two of the benefits these solutions offer. Pamela Parker on May 11, 2020 The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore … Continue reading What are enterprise workflow and project management tools and how do they help marketers?
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’
People choosing trusted brands, but marketers are pulling brand campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns
How personalization helps marketers humanize their brand and break though the noise
Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Greg Sterling on April 21, 2020 The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment … Continue reading Amid the economic gloom, some hopeful indicators emerge for marketers
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your team. Henry Powderly on April 20, 2020 For so many businesses, now is just not the time to think about hiring. But that doesn’t mean you should stop recruiting. While the COVID-19 outbreak has caused an unprecedented surge in unemployment — 22 … Continue reading Expert tips for hiring or recruiting marketers during coronavirus
Local Businesses Are Better Marketers Than National Advertisers
Local Businesses Are Better Marketers Than National Advertisers by Maarten Albarda , Featured Contributor, April 17, 2020 So, how are you doing? Me? Well, I have been working from home since 2013, so that part of our new society is not really new to me. My wife worked from home for a long time as … Continue reading Local Businesses Are Better Marketers Than National Advertisers
COVID-19 stories: Marketers are using this time build community
Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community
Who Uses Facebook Anymore: A Marketer’s Guide to 2020 Social Media Demographics
Kyle Weber — April 14, 2020 Remember a few years ago when deleting your Facebook account was courageous? People would post a status notifying family and friends of their apparent martyrdom before going offline for good. Then, three weeks later they’re back from the dead with a new profile and new friend request and you’re … Continue reading Who Uses Facebook Anymore: A Marketer’s Guide to 2020 Social Media Demographics
Random Posts on
Instagram Turns Up The Volume On Its Ad Plans
CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
How to Stop Being Nervous About Retirement
5 Ways Businesses Will Be Transformed by Digital This Year
What Types Of Media, Advertising, Technology Influence Customers
Competing in the Online Market
The Stupid-Simple Connection Between Employee Engagement and Microfeedback (Plus 5 Easy Ways to Engage Employees)
How legacy brands can lead the next consumer revolution
