SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions. Greg Kihlstrom on September 18, 2025 SMBs are spending more time and money on marketing. At first glance, that seems like good news. But the reality is more complicated. … Continue reading B2B marketers have a chance to close the small business confidence gap
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now. Mike Pastore on September 19, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Marketers and AI: Navigating New Depths,” SAS and Coleman Parkes. Marketers … Continue reading Marketers are expanding their use of genAI and seeing returns
Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable. Matthew Niederberger on September 18, 2025 Walk down any beach in summer and you’ll see them. Children bent over in the sand, proudly shaping turrets and moats into perfect … Continue reading Why chasing shiny CDP features leaves marketers feeling like imposters
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025 Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed. Mike Pastore on September 17, 2025 Monday.com introduced new features for its CRM application today, at its Elevate event in New York. The Monday Campaigns capabilities add functionality for marketers to what … Continue reading Monday.com welcomes marketers to its CRM with AI-powered campaigns
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. MarTechBot on September 15, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the Agent2Agent protocol and why should marketers care?
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. Constantine von Hoffman on September 15, 2025 Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. … Continue reading Marketers turn to AI for speed, while consumers turn away in distrust
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. Mike Pastore on September 12, 2025 With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic … Continue reading 20 strategic planning tips for marketers preparing for 2026
SMB marketers say CRO is their top priority — but most aren’t A/B testing their landing pages. What’s holding them back? Mike Pastore on September 12, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector … Continue reading B2B marketers at SMBs struggle with conversion rate optimization
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing. Mike Pastore on September 11, 2025 In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound … Continue reading What are marketers saying about HubSpot’s Loop Marketing playbook?
