Tubi Integrates FreeWheel’s Beeswax DSP In Its Ad Tech
by Karlene Lukovitz @KLmarketdaily, October 13, 2022
Fox-owned FAST Tubi has integrated FreeWheel’s Beeswax — a demand-side platform offering access to FAST and other connected TV inventory — into its supply-side advertising technology.
Mutual clients of Tubi and Beeswax now have full access to Beeswax’s enhanced bidding technology to buy incremental inventory programmatically and extend audience reach within a single workflow.
It also allows Beeswax customers access to Tubi’s first-party data targeting and measurement solutions, as well as real-time addressability via its earlier adoption of LiveRamp’s Authenticated Traffic Solution.
Tubi has seen a 307% increase in month-over-month spend from Beeswax buyers since the integration, according to the platform’s announcement.
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within a single workflow.
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