As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions. By MarTechBot Published on June 15, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading Why marketers need both MMM & MTA in 2026
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up. By Susan Ferrari Published on May 29, 2026 If you’re like most brand teams I talk to, you’ve got a system for keeping tabs on the competition — dashboards, weekly reports, and someone … Continue reading The marketer’s new playbook for AI-powered competitive intelligence
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. By Kath Pay Published on May 28, 2026 Many marketers make the mistake of treating AI as a strategy. It’s not. AI is a tool, an accelerator, and, in some cases, a useful assistant. It … Continue reading AI is not the skill email marketers need most
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks. By Melissa Reeve Published on May 18, 2026 A few weeks ago, I was reading OpenAI’s launch post for workspace agents when one detail stood out. They described the state of most enterprise … Continue reading AI made marketers faster, but organizations stayed the same
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs. By MarTechBot Published on May 14, 2026 The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. … Continue reading The confidence layer: Building data foundations marketers can trust
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on. By Pamela Parker Published on May 11, 2026 If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia … Continue reading Medallia survived, but the real story should worry marketers
The biggest takeaway is Google’s strategy for embedding its Gemini AI models into tools marketers already use. By Pamela Parker Published on April 27, 2026 Google Cloud’s annual conference featured dozens of announcements aimed at enterprise marketers. Some represent genuinely new capabilities. Others are early-stage partnerships with vague timelines, or existing products repackaged under … Continue reading What marketers need to know from Google Cloud Next ’26
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. By Mike Maynard Published on April 22, 2026 “Data is our most valuable asset” is a phrase marketers, particularly those in B2B, repeat so often. You’ll hear B2B data compared to gold, oil, and almost any … Continue reading B2B marketers are drowning in data but starving for insight
Why It’s Best For Marketers To Reach Gen Z On The Go by Laurie Sullivan , Staff Writer, April 16, 2026 Marketers try to determine how to reach Gen Z on screens, but Lyft executives believe reaching them on the go is a better way. The ride-hailing company released data on Wednesday from a study … Continue reading Why It’s Best For Marketers To Reach Gen Z On The Go
