Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
TransUnion’s new and improved identity graph uses AI to cluster identifiers and create individual and household profiles at scale. Kim Davis on January 4, 2024 TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also … Continue reading TransUnion unveils enhanced identity graph for marketers
Here’s actionable advice on automatically and quickly converting data from a range of channels into data you can use. Ana Mourão on January 2, 2024 There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms … Continue reading How can marketers help make customer data available automatically and fast?
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout. Chris Wood on December 27, 2023 In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In … Continue reading 2024 Predictions: Data and AI on marketers’ minds
Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks? Andrew Frank on December 26, 2023 This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address … Continue reading How marketers can mitigate bias in generative AI
Topic tags are similar to Instagram hashtags, but there are some differences. Nicola Agius on December 8, 2023 Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search … Continue reading Marketers can now use topic tags on Threads to boost engagement
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don’t see this as a value add. Constantine von Hoffman on November 29, 2023 The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs … Continue reading AI is adding to marketers’ responsibilities while diminishing their influence
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others. Mike Pastore on November 29, 2023 In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which … Continue reading Email marketers may be hit by Google’s mass account removal
Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
