Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Merkle Cookie Crumbs: What Marketers Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2022 As the death of the cookie looms, brands are working to find new ways to reach consumers. Merkle recently announced its collaboration with Tealium to help brands identify target audiences online when that time comes. The partnership has been in place since 2015. What … Continue reading Merkle Cookie Crumbs: What Marketers Need To Know
With Thrifty Back In Style, Marketers Need New Messages by Laurie Sullivan @lauriesullivan, July 1, 2022 Thrifty is back in style — and marketers will need to adjust consumer messages to express compassion and understanding. Data shows a reverse trend to the carefree spending seen in November 2021 in the United States. “Thriftiness is back … Continue reading With Thrifty Back In Style, Marketers Need New Messages
Roe V. Wade Decision To Change The Way Marketers Advertise by Laurie Sullivan @lauriesullivan, June 24, 2022 As laws in the United States continue to undergo massive change, one in particular — the overturning of Roe v. Wade, which transfers the right to abortion from federal to state governments — may prompt people to move … Continue reading Roe V. Wade Decision To Change The Way Marketers Advertise
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on June 10, 2022 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?
Why should consumer brands have all the virtual fun? Chris Wood on June 8, 2022 While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting … Continue reading How B2B marketers can leverage the metaverse
Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know
What marketers can do now to navigate the big privacy reset. Ken Zachmann on June 8, 2022 The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to … Continue reading The new identity landscape: A marketer’s guide
Two-Thirds Of Marketers Plan To Invest More In Social, Web3 by Colin Kirkland , June 6, 2022 Although the metaverse still remains logistically undefined, 67% of 500 marketers recently surveyed by Sprout Social are planning to invest at least a quarter of their budget in metaverse tactics related to the evolution of social media over … Continue reading Two-Thirds Of Marketers Plan To Invest More In Social, Web3
Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import by Ray Schultz , Columnist, June 1, 2022 Email teams trapped in their siloes might not be so aware of the larger issues facing brands — but they probably have firsthand experience with a couple of them, judging by Mediaocean’s H1 2022 … Continue reading Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import
