Tag Archives: Marketers

Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Technology Evolution

Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers  polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape →

Why we care about advertising: A marketer’s guide

Marketing Guide

Here’s our guide to advertising in a transformed digital landscape. Akshat Biyani on May 27, 2022 With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just … Continue reading Why we care about advertising: A marketer’s guide →

Why we care about AR and VR: A guide for marketers

Virtual Reality Marketing

Augmented and virtual reality technologies have the potential to revolutionize marketers’ engagement efforts. Akshat Biyani on May 24, 2022 If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly … Continue reading Why we care about AR and VR: A guide for marketers →

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity

Marketing Metrics

Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity by Laurie Sullivan  @lauriesullivan, May 24, 2022 Kids believe their generation has a much clearer understanding of gender compared with older generations — with 80% of kids and teens trusting people their age to understand who they are and their gender, including how … Continue reading Marketers Begin To Tackle Very Complex Message — Youth And Gender Identity →

Why marketers have a love-hate relationship with complexity

Marketing Tools

Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together. Constantine von Hoffman on May 16, 2022 Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how … Continue reading Why marketers have a love-hate relationship with complexity →

Why we care about mobile marketing: A guide for marketers

Mobile Marketing

The tactics, technologies and strategies you need to connect with customers where they are — their smartphones. Jacqueline Dooley on May 13, 2022   Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive … Continue reading Why we care about mobile marketing: A guide for marketers →

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Google Advertisement

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds →

How B2B marketers can activate first-party data in their CDP

B2B Marketing

CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. Chris Wood on May 3, 2022 Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through … Continue reading How B2B marketers can activate first-party data in their CDP →

How AI lets marketers create human-centric CX at scale

AI Marketing Tools

65% of customers say a positive brand experience is more influential than great advertising. Constantine von Hoffman on April 29, 2022 “Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human centric experiences? After all, everyone wants to do … Continue reading How AI lets marketers create human-centric CX at scale →

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