Tag Archives: Marketers

Why marketers should care about consumer privacy

From GDPR, CPPA and ADPPA, here’s all the information marketers should know. Jacqueline Dooley on September 30, 2022 The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or … Continue reading Why marketers should care about consumer privacy →

Should Marketers Maintain Ad Spend In A Recession?

Advertisement Industry

strategy Should Marketers Maintain Ad Spend In A Recession? by Todd Wasserman , Staff Writer, September 22, 2022 As of fall 2022, the U.S. isn’t officially in a recession, but there’s certainly a chance of one. Economists surveyed by Wolters Kluwer Blue Chip Economic Indicators say there’s a 54% chance of recession next year. Economist … Continue reading Should Marketers Maintain Ad Spend In A Recession? →

3 things customers expect from marketers to prove that they’re human

Customer Engagement

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Content marketing: What it is and why marketers should care

Content Marketing

Content marketing creates better customer experiences. Here’s why it matters, along with tips and tools to help you drive results. Jacqueline Dooley on September 16, 2022 It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone … Continue reading Content marketing: What it is and why marketers should care →

Proliferating privacy laws, changes in data gathering worry marketers: IAB report

Privacy Regulations

Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds. Chris Wood on September 13, 2022 Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released … Continue reading Proliferating privacy laws, changes in data gathering worry marketers: IAB report →

The crisis for disconnected B2B marketers

B2B Marketing

At HubSpot’s Inbound 2022, the buzz is around creating communities and the company’s new Customer Journey Analytics offering. Kim Davis on September 8, 2022 “What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed … Continue reading The crisis for disconnected B2B marketers →

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Marketing Strategy

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study →

How marketers can use cognitive biases to influence customer decisions

Customer Insights

Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions →

What new ad-supported streaming TV announcements mean for digital marketers

Streaming Services

Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers →

How location data helps marketers acquire new customers and expand campaigns

Customer Acquisition

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns →