Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns
Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. Chris Wood on August 16, 2022 As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with … Continue reading How marketers are preparing for the future of in-game ads
Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them
Customers today want new insights, more content and less interaction with sellers. Constantine von Hoffman on August 8, 2022 Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during … Continue reading Marketers say biggest challenge is getting cross-department alignment
89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems
While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year
How Marketers Are Reassessing Their Budgets As The Economy Dips by Todd Wasserman , July 25, 2022 What is the most popular show on TV? The answer used to be easy: Whatever tops Nielsen’s list. But in the past few years, over-the-top (OTT) programming, which viewers can get with an Internet connection and a TV, … Continue reading How Marketers Are Reassessing Their Budgets As The Economy Dips
It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers?
