Tag Archives: Marketers

Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform

Video Marketing

Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Amy Gesenhues on October 17, 2014   Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and … Continue reading Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform →

Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]

Ad Campaigns, Customer Relationship Managemnet

Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study] →

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

Content Marketing, Marketing Guide

New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It →

How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird

B2B, Search Engine Optimization

Tom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken. The man practically invented the sub-genre. But that’s not why I am invoking Clancy. My reasons are a little less literary. Clancy: the consummate connector of dots Anyone who has read Clancy will be struck by … Continue reading How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird →

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Content Marketing

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong →

The Hottest New Channel Working For Online Marketers – Offline!

Online Marketing

Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts. David Rodnitzky on September 23, 2014   There’s a big difference between what is “hot” in marketing and what actually “works.” For example, “everyone” knows that mobile marketing is super-hot right … Continue reading The Hottest New Channel Working For Online Marketers – Offline! →

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