by George Bilbrey, November 12, 2014 Reputation matters more than ever. That’s the clearest takeaway from our most recent research into sender reputation and inbox placement. Looking at the entire mailstream segmented by IP reputation shows that messages from the top-ranked senders reach the inbox, while everyone else struggles or outright fails. Compared to past … Continue reading Email Becoming Tougher Game For Marketers Of Ill Repute
Tag Archives: Marketers
What Do You Mean, ‘Email Marketers Need Not Apply’?
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?
5 Productivity Tips And Tools For Lazy Content Marketers
By Dan Shewan, Published November 11, 2014 In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when … Continue reading 5 Productivity Tips And Tools For Lazy Content Marketers
Message To B2B Marketers: Go Digital Or Go Home
By Sarah Goodall, Published November 1, 2014 Last week I presented my views on digital marketing at the B2B Marketing Conference in London – you can view the presentation on Slideshare here. I’ve spent 18+ years marketing in the B2B tech industry in all kinds of companies. Small and large. Software and hardware. I’m a … Continue reading Message To B2B Marketers: Go Digital Or Go Home
Marketers Look Forward to Google Inbox
Direct Marketing News, Wednesday, October 29, 2014 As Google’s new Inbox email app hits beta, marketers are exploring what the new inbox organization tool will mean for their strategies. Various email marketing executives spoke with Direct Marketing News about the new product and revealed that they are impressed with the new platform. Most of the … Continue reading Marketers Look Forward to Google Inbox
What The Growth Of Inside Sales Means To B2B Marketers
By Ruth Stevens, Published October 29, 2014 I heard an arresting comment at the LeadsCon conference in New York in August. The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Turns out, the statement was based on a recent study showing that … Continue reading What The Growth Of Inside Sales Means To B2B Marketers
Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Can Marketers Predict And Measure Influence, Down to the Dollar?
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along? Rachel Balik on October 17, 2014 When you bump into a member of your sales team at the coffee machine, you probably manage to have civil conversations about safe topics like the weather, sports teams and just … Continue reading 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers
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