Tag Archives: Marketers

Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers

As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers →

5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers

Marketing Guide

Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along? Rachel Balik on October 17, 2014 When you bump into a member of your sales team at the coffee machine, you probably manage to have civil conversations about safe topics like the weather, sports teams and just … Continue reading 5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers →

Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform

Video Marketing

Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Amy Gesenhues on October 17, 2014 Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and … Continue reading Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform →

The Chasm of Expectations Between B2B Marketers And Buyers

B2B, Sales Guide

By Eric Wittlake, Published October 17, 2014 If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended … Continue reading The Chasm of Expectations Between B2B Marketers And Buyers →

Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]

Ad Campaigns, Customer Relationship Managemnet

Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study] →

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

Content Marketing, Marketing Guide

New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It →

How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird

B2B, Search Engine Optimization

Tom Clancy died last month ,and like any other fan of techno political military thriller novels I was heartbroken. The man practically invented the sub-genre. But that’s not why I am invoking Clancy. My reasons are a little less literary. Clancy: the consummate connector of dots Anyone who has read Clancy will be struck by … Continue reading How Tom Clancy Can Help B2B Marketers Work With Google Hummingbird →

10 Key Must Have Attributes For Successful Content Marketers

Content Marketing

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines. Content Pain Points Every Business has to Come to Grips with A budget is a moving target; start small, … Continue reading 10 Key Must Have Attributes For Successful Content Marketers →

10 Things Marketers Must Know About Outsourcing Content

Content Marketing, Web Management Guidelines

We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content →

Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong

Content Marketing

Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong →