Tag Archives: Marketers

CHARTS: The Most Important Social Networks To B2C And B2B Marketers

Ninety-seven percent of U.S. marketers say they use social media to market their businesses. But the social networks they prioritize vary for business-to-business (B2B) marketers, compared to business-to-consumer (B2C) marketers, according to a survey from Social Media Examiner, compiled by BI Intelligence. Facebook trumps other social networks for B2C marketing. Sixty-eight percent of B2C marketers say … Continue reading CHARTS: The Most Important Social Networks To B2C And B2B Marketers

How to be a visionary marketer

Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success. Businesses look towards their marketing teams for the most innovative, creative and, above all, visionary thinkers to … Continue reading How to be a visionary marketer