Gone are the days when experts could sit comfortably in the knowledge that they knew all there was to know about their given field. Over-specialization in marketing has gone from being a blessing to a curse, and it’s getting worse. Marketers are asked to display increasingly more diverse skills when applying for positions. Take a … Continue reading Marketers, Quit Being Know-it-Alls
Animated GIFs have been picking up in popularity among email marketers. In an interview with Direct Marketing News, Matt Caldwell, VP of creative for at Yesmail Interactive, said that this tool works best when it helps to better explain a product that the marketer is trying to create or as a way to stand out. … Continue reading GIFs Help Email Marketers Explain Products Better
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute a number of initiatives; but that unending search for betterment can also handicap progress. Content creation is just as confusing. While marketers … Continue reading Content Creation: A Marketer’s Double-Edged Sword
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem. The sixth annual report contains data gleaned from more than 3,500 marketing and sales professionals surveyed, to uncover what … Continue reading 10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
Travel broadens the mind, so the saying goes. In my case, it also sharpens my views on issues that are important for successful email programs. In my previous Email Insider column, I shared strategies for using email as a discovery tool based on an excellent wine recommendation. But that wasn’t the only time I gained … Continue reading Four More Vacation Lessons for Email Marketers
China’s wealth continues to increase state-funded projects like electric-vehicle charging stations and computer and smartphone operating systems, as part of the country’s strategic government initiatives to become more independent. Not everyone wants to talk about the OS that China’s government expects to release later this year and how it could create a barrier of entry … Continue reading U.S. Marketers Feel A Chill In China
Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they may think that their target audience isn’t active on social media. Here is why they are wrong. People have readily adopted social media – they are “there,” … Continue reading A Practical Social Media Strategy For B2B Marketers
Apparently, the tech-industry brogrammer culture has no stranglehold on sexism, as Internet marketers routinely devalue women’s work by an average of 21 percent. That’s according to search-marketing firm Wordstream, whose CEO Larry Kim just outed his customers’ biases. Kim compared how successful his female colleagues’ work is with how successful his clients perceive them to be. … Continue reading Online marketers are 21% sexist … even when they’re women
Ninety-seven percent of U.S. marketers say they use social media to market their businesses. But the social networks they prioritize vary for business-to-business (B2B) marketers, compared to business-to-consumer (B2C) marketers, according to a survey from Social Media Examiner, compiled by BI Intelligence. Facebook trumps other social networks for B2C marketing. Sixty-eight percent of B2C marketers say … Continue reading CHARTS: The Most Important Social Networks To B2C And B2B Marketers
Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success. Businesses look towards their marketing teams for the most innovative, creative and, above all, visionary thinkers to … Continue reading How to be a visionary marketer
