Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 In a cutthroat world where businesses are competing so heavily against one another, it’s important your brand knows how to effectively cut through the noise and market your brand to be the best of the best. And one of the best investments you … Continue reading 4 Interview Questions You Must Ask Your Next Digital Marketer Before Hiring Them
Stacey Rudolph — August 22, 2017 — August 22, 2017 It seems lives streaming is becoming one of the most popular marketing options for marketers. Major social media networks like Facebook, Snapchat and Twitter are already offering live streaming options like Facebook Live, Snapchat Live Stories and Periscope respectively. This has enable brands, celebrities, marketers, … Continue reading The Live Streaming Ideas Every Marketer Needs To Know [Infographic]
The Assisted Reality Of The New Marketer by Gord Hotchkiss , Featured Contributor, August 22, 2017 Last week, MediaPost’s Laurie Sullivan warned us that the future of analytical number crunchers is not particularly rosy in the world of marketing. With cognitive technologies like IBM’s Watson coming on strong in more and more places, analytic skills … Continue reading The Assisted Reality Of The New Marketer
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. Rebecca Lieb on June 14, 2017 No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in … Continue reading Why content matters (no matter what type of marketer you are)
Jacob Havenridge — June 2, 2017 — June 2, 2017 Your campaigns are built, the keyword targets are all in lock-step with the messaging, and the click-through rate is through the roof. However, there’s a problem: Your conversion rate is slipping. At this point, some marketers might be pulling their hair out trying to figure … Continue reading The PPC Landing Page Checklist Every Marketer Should Use
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are
Kevin Goldberg — May 15, 2017 Follow @Kevin_Goldberg— May 15, 2017 As marketers, and especially digital marketers, we understand conversion rates and landing page optimization to increase our company’s bottom line and user count. However, are we accurately analyzing our digital experience monitoring (DEM) strategy? If you’re unfamiliar with the term or concept of digital … Continue reading Why Every Marketer Should Implement a Digital Experience Monitoring Strategy
Jomer Gregorio — April 24, 2017 Follow @JomerGregorio— April 24, 2017 Thanks to social media, reaching people that are beyond our physical touch is possible these days. And no industry has been better in putting these platforms into use like the marketing industry. Whether it’s liking their latest status update or tweets or mentioning their … Continue reading Become a Better Social Marketer [Infographic]
Kelley Schultz — March 27, 2017 — March 27, 2017 A recent report from Hitwise estimates mobile search volume in the US has reached nearly 60% of total search volume. As mobile search volume continues to grow, digital marketers are constantly adjusting and optimizing campaigns to capitalize on this growth, ahead of their competitors. And, … Continue reading These 5 Big Strategies Will Make You a Better Search Marketer
