Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. Josh Aberant on March 15, 2017 The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our technical customers can be daunting — and the stereotypes sometimes run both … Continue reading 4 things developers really wish every marketer understood
Elena Prokopets — March 13, 2017 Follow @elenatravelgram— March 13, 2017 Highly skilled marketing professionals can help you increase revenue, improve your branding, and grow your social media presence. Unfortunately, this kind of help isn’t easy to find. There is a real shortage of candidates who are qualified in digital marketing domain. In fact 64% … Continue reading How to Level Up Your Skills as a Digital Marketer
Jess Chorney — March 8, 2017 — March 8, 2017 As a co-op student switching from job to job in four-month intervals, I am far too familiar with the dreaded onboarding process. I’ve spent hours staring at computer screens wondering when I will start to feel like a valued part of the team. Have you … Continue reading Onboarding a Digital Marketer the Right Way
What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ by Elizabeth Hellman, Columnist, March 2, 2017 In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism’s elite for its bold stance and courageous call to action. … Continue reading What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’
Parker Davis — February 20, 2017 Follow @answer1— February 20, 2017 Are you getting the most out of your social media marketing? For most businesses, the answer is “No.” One of the big reasons why is that these businesses aren’t using the right tools. You see, without the right social media tools, it’s difficult to … Continue reading 5 Social Media Tools Every Smart Marketer Uses
Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
by Mark Miller Follow @MMtwopointfiveOctober 23, 2016 Having the right evaluation tools and systems in place during and after a job interview makes all the difference in choosing the top performer from any candidate pool. One of the best ways to maximize your odds of a great hire is to use a specialized interview evaluation … Continue reading The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016 When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know
by John Hodge Follow @johnahodgeOctober 12, 2016 Okay so, it’s common knowledge that marketing technology is always changing. The thing is, this constant expansion in tech has implications on a marketer’s ability to keep up with it. Reading articles about what’s new isn’t good enough. Clients have questions, and the answers to them can’t rely … Continue reading 15 Reasons Every Marketer Needs Their Own Website
by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections
