Tag Archives: Marketer

11 Killer PPC Tactics Every Marketer Needs to Know

Owen Ray — September 19, 2018 Follow @invoca — September 19, 2018 Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a conversion … Continue reading 11 Killer PPC Tactics Every Marketer Needs to Know →

8 Best Practices Every Text Marketer Should Follow

Marketing Tools

Brian Mikes — June 12, 2018 Follow @betwext — June 12, 2018 Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV and print ads being the best forms … Continue reading 8 Best Practices Every Text Marketer Should Follow →

10 Conversion Rate Optimization Blogs Written for the Digital Marketer

Conversion Rate Optimization

Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer →

4 Pitfalls of Localization Every Marketer Should Avoid

Web Optimization Guidelines

Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid →

4 Tips to Becoming a Killer Data-Driven Marketer

Data Driven Techniques

Ryan Phelan — March 28, 2018 Follow @ryanpphelan — March 28, 2018 At a recent conference, I spoke with a young email marketer who was relatively fresh to the job. He told me he had heard other speakers talk about using data to enhance email programs and wanted to know where the best place to … Continue reading 4 Tips to Becoming a Killer Data-Driven Marketer →

Every Marketer Should Focus on These 5 SEO Tactics

SEO Checklist

Shane Barker — March 12, 2018 Follow @shane_barker — March 12, 2018 For any online business today, it’s important to understand the meaning and importance of search engine optimization (SEO). SEO is crucial to survive and thrive in today’s competitive digital landscape. For the uninitiated, it’s a framework that needs to be followed by a … Continue reading Every Marketer Should Focus on These 5 SEO Tactics →

A Day In The Life Of A Digital Marketer

Digital Marketing Strategies

Kayleigh Karutis — November 22, 2017 — November 22, 2017 Digital marketing is more than knowing how to run a Facebook ad campaign or conduct SEO research. It’s a set of skills and a way of thinking that, when taken holistically, can add incredible – even business-changing – insight to an organization, no matter how … Continue reading A Day In The Life Of A Digital Marketer →

Why You Should Hire a Consultant as Your First Growth Marketer

Growth Strategy

Igor Gorbatko — November 19, 2017 Follow @igorbatkoGE — November 19, 2017 Image credit If you are a startup founder, hiring the right talent is among your top challenges. And when it comes to finding a growth marketer to help you build on the initial traction, the search can get overwhelming very fast. Faced with … Continue reading Why You Should Hire a Consultant as Your First Growth Marketer →

Are you a marketer? You need to be marketing yourself

Marketing Guide

Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Sweta Patel on October 9, 2017 As a marketer, you know how much competition there is just … Continue reading Are you a marketer? You need to be marketing yourself →

5 Simple Design Tips a Marketer Can’t Afford to Miss

Marketing Tips

Mahima Anand Sharma — September 27, 2017 Follow @_mas16 — September 27, 2017 Source: Designed by iconicbestiary / Freepik “They always say time changes things, but you actually have to change them yourself.” – Andy Warhol Couldn’t agree more! As for my fellow marketers, there is a lot to catch up in the times to … Continue reading 5 Simple Design Tips a Marketer Can’t Afford to Miss →