Angela Hausman, PhDSeptember 29, 2015 Are you still tied to a cord? More and more folks are cutting the cord — the one connecting them to a cable or satellite box and serving up hundreds of channels they never watch. Smart media companies, like CBS and HBOGo, are poised to capitalize on Internet media with … Continue reading How Long Before Your Market Cuts The Cord?
Tanya KnowlesSeptember 28, 2015 With over 300 million active users, much more than that of Twitter, this social networking website has become one of the most powerful weapons of internet marketers today. Confused? I am talking about Instagram. “Over the past four years, what began as two friends with a dream has grown into a … Continue reading How to Break Into the Instagram Market
Tanya KnowlesSeptember 25, 2015 Pinterest is: Filled with women audience. Only suitable for food and wedding content. Not just as big as the other social networks. Just like Google Buzz, only to buzz away over time! ALL WRONG! Let’s bust the above myths with a couple of real facts that might change your notion about … Continue reading Top 7 Ways To Market Your Business With Pinterest
A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic
Gail OliverAugust 27, 2015 If you really want to guarantee big sales this holiday season, one market you’ll want to consider targeting is the corporate market, and you will want to start preparing for it now. According to a report from the Advertising Specialty Institute (ASI), last year companies were planning to spend $ 43 … Continue reading Want Big Sales This Holiday Season? Target the Corporate Gift Market
Chuck CarnevaleAugust 24, 2015 Introduction Investing money in anything is never without risk. When investing in liquid investments, prices can and do fluctuate daily. Importantly, all liquid investments can fluctuate in price, and that includes both stocks and bonds. I mention this because price volatility, especially when investing in common stocks, represents one of the … Continue reading In Today’s Overheated Market, Control Risk in Your Retirement Portfolios with Sound Valuation
Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers
Sean Hargrave, August 3, 2015 Sometimes marketers can ask far too many questions and become far too involved in the nitty gritty when it comes to research. The latest GfK figures are a case in point. There’s nothing wrong with asking the UK public how they feel about the economy, but drawing too many conclusions from … Continue reading Time For Market Researchers To Live In The Real World?
Jennifer MonacoJuly 23, 2015 I have a very important question to ask all you Youtubers out there. Do you think of your channel as a brand? If you don’t you might want to start. There are many similarities between you and a traditional clothing or service brand. You are always trying to reach more viewers … Continue reading Social Media: Market To Your Youtube Audience
Marc GubertiJuly 20, 2015 Do you want more traffic for your blog? So many people look for the answer to this question. They focus on bringing traffic to the blog in general. However, it is not the actual blog people are interested in. It is the blog’s content, the blog posts, that people are interested … Continue reading 11 Ways To Promote And Market Your Blog Posts
